Monthly Archives: April 2010

Hints to a Successful Exchange

Apr 13, 2010 Today we introduce columns written by Launch’s Account Managers to our readers.  These are the fearless chosen who cold call executives on a daily basis and schedule successful appointments with them for our clients.  They have a …

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Is Cold Calling Dead? Ask Harvard.

Apr 11, 2010 The Harvard Business Review posted a blog entry in which the author states: “…the cold call is not only alive, it’s kicking. And it should be utilized by every B2B sales force.” For the complete article: Cold Call …

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