Monthly Archives: December 2011

Technology…how user friendly is it?

Technology…how user friendly is it? Written by: Darby Gates, Marketing Research Assistant What is it about technology that has us feeling like we are in the dark ages again? Oh how we rely on machinery to do it all for …

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The 22 Immutable Laws of Branding: Part 4 of 12 — chapters 7 & 8

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Written by: Al Ries and Laura Ries Summarized by: Amie Hansen Missed part 3. Click here. Part 4 Chapter 7 – The Law of Quality …

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Preparing Business for Business Radio Interview with Brandt Page

Preparing Business for Business Radio Interview with Brandt Page New York Shop Exchange Aired 12/14/11 Marcia Hawkins:  Good evening, everybody and welcome to the Business Preparing for Business radio program on the Preparedness Radio Network. I am Marcia Hawkins along …

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November and December, Slow Months?

November and December, Slow Months? Written by: Dave Goates, Director of Human Capital How many times have you heard from your sales team, “No point in calling during November and December, everyone’s just so busy?” I saw this topic on …

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Lead Nurturing and Prospecting with Launch Leads Founder, Brandt Page

    Lead Nurturing and Prospecting with Launch Leads Founder, Brandt Page Kyle Clouse and Marcia Hawkins, of The New York Shop Exchange, co-host a weekly radio show called Preparing Business for Business. This show focuses on increasing exposure, building brand …

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Your First Impression

First impressions, even over the phone, are so important. Darby Gates, Marketing Research Assistant, gives tips on how to make that impression a good one.

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The 22 Immutable Laws of Branding: Part 3 of 12 — chapters 5 & 6

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Written by: Al Ries and Laura Ries Summarized by: Amie Hansen Forget to read Part 2? Click Here.   Part 3 Chapter 5 – The …

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Your call is VERY important to us

Your call is VERY important to us Written by: Darby Gates, Marketing Research Assistant The most ironic statement in the business world is this: “Your call is VERY important to us. Please stay on the line and the next available assistant will …

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Dragos Roua : 33 Ways To Get And Maintain Motivation

     In a cold-calling environment keeping employees motivated, especially when all you seem to do is leave voice-males, can be a difficult task. Here are 33 helpful tips from Dragos Roua to help get and maintain motivation.   Read the …

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Fast Company: How To Be Attractive

We all want to be attractive, but unfortunately it’s not something you can just buy online. However, here’s some insight from Josh Linkner of  Fast Company. He shares six key things the most talented entrepreneurs do to be attractive. Read …

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