Monthly Archives: January 2012

The 22 Immutable Laws of Branding: Part 8 of 12 — chapters 15 & 16

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Written by: Al Ries and Laura Ries Summarized by: Amie Hansen Click here if you missed Part 7. Part 8 Chapter 15 – The Law …

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The 22 Immutable Laws of Branding: Part 7 of 12 — chapters 13 & 14

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Written by: Al Ries and Laura Ries Summarized by: Amie Hansen Missed Chapters 11 & 12? Click here to read Part 6. Part 7 Chapter …

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The 22 Immutable Laws of Branding: Part 6 of 12 — chapters 11 & 12

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Written by: Al Ries and Laura Ries Summarized by: Amie Hansen Read part 5 here. Part 6 Chapter 11 – The Law of Fellowship In …

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Launch Leads CEO featured in the Utah Business Magazine

Launch in the News As a serial entrepreneur, Brandt Page, knows what it’s like to experience the thrill and the frustration of statrup life. He is currently on his third successful venture, Launch Leads, a business-to-business appointment setting company that generates targeted …

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The 99 percent: Don’t Overthink It: 5 Tips for Daily Decision-Making

We make hundreds, if not millions, of micro-decisions every day – from what to focus our energy on, to how to respond to an email, to what to eat for lunch. You could easily argue that becoming a better (and …

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The Sales Blog: Ignoring Obstacles to a Deal Doesn’t Make Them Go Away

Ignoring obstacles doesn’t mean they cease to exist. They don’t go away—your opportunity does. A prospect’s objection is most often only a question masquerading as an objection. Not answering these questions to ultimately bring out the concerns is the biggest roadblock …

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The 22 Immutable Laws of Branding: Part 5 of 12 — chapters 9 & 10

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Written by: Al Ries and Laura Ries Summarized by: Amie Hansen Missed part 4? Read it here. Part 5 Chapter 9 – The Law of …

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