The 22 Immutable Laws of Branding: Part 9 of 12 — chapters 17 & 18

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Written by: Al Ries and Laura Ries Summarized by: Amie Hansen Forgot to read last week? Here is Part 8. Part 9 Chapter 17 – …

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The 22 Immutable Laws of Branding: Part 8 of 12 — chapters 15 & 16

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Written by: Al Ries and Laura Ries Summarized by: Amie Hansen Click here if you missed Part 7. Part 8 Chapter 15 – The Law …

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The 22 Immutable Laws of Branding: Part 7 of 12 — chapters 13 & 14

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Written by: Al Ries and Laura Ries Summarized by: Amie Hansen Missed Chapters 11 & 12? Click here to read Part 6. Part 7 Chapter …

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The 22 Immutable Laws of Branding: Part 6 of 12 — chapters 11 & 12

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Written by: Al Ries and Laura Ries Summarized by: Amie Hansen Read part 5 here. Part 6 Chapter 11 – The Law of Fellowship In …

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Launch Leads CEO featured in the Utah Business Magazine

Launch in the News As a serial entrepreneur, Brandt Page, knows what it’s like to experience the thrill and the frustration of statrup life. He is currently on his third successful venture, Launch Leads, a business-to-business appointment setting company that generates targeted …

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The 99 percent: Don’t Overthink It: 5 Tips for Daily Decision-Making

We make hundreds, if not millions, of micro-decisions every day – from what to focus our energy on, to how to respond to an email, to what to eat for lunch. You could easily argue that becoming a better (and …

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The Sales Blog: Ignoring Obstacles to a Deal Doesn’t Make Them Go Away

Ignoring obstacles doesn’t mean they cease to exist. They don’t go away—your opportunity does. A prospect’s objection is most often only a question masquerading as an objection. Not answering these questions to ultimately bring out the concerns is the biggest roadblock …

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The 22 Immutable Laws of Branding: Part 5 of 12 — chapters 9 & 10

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Written by: Al Ries and Laura Ries Summarized by: Amie Hansen Missed part 4? Read it here. Part 5 Chapter 9 – The Law of …

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Technology…how user friendly is it?

Technology…how user friendly is it? Written by: Darby Gates, Marketing Research Assistant What is it about technology that has us feeling like we are in the dark ages again? Oh how we rely on machinery to do it all for …

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The 22 Immutable Laws of Branding: Part 4 of 12 — chapters 7 & 8

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Written by: Al Ries and Laura Ries Summarized by: Amie Hansen Missed part 3. Click here. Part 4 Chapter 7 – The Law of Quality …

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