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Debunking Misconceptions About B2B Appointment Setting Services

Most companies handling B2B products or services spend a lot of time trying to perfect the sales process. Even with all the different types of techniques available, it isn’t easy finding the one that works the best for your business.


Appointment setting is one of the fastest-growing services in the B2B industry right now. Perhaps you see Google ads touting B2B appointment setting companies, targeted sales leads, and more.


Unfortunately, not everyone knows what appointment setting entails. On the alternative side, you might have worked with an appointment setting service in the past without any real results.


No matter the case, there are a few misconceptions surrounding B2B appointment setting services that should be debunked. To set the record straight, let’s look at a few of these fallacies. Along with this list, let’s go further in-depth to understand the power that comes after partnering with a B2B appointment setting company.


Fact-Checking B2B Appointment Setting Rumors


Misconception #1: B2B appointment setting services speed up the sales process

Partly False

Many B2B appointment setting companies will brag that they can speed up the sale process. However, this generalization doesn’t exactly detail what that means. Outsourcing your lead generation and B2B appointment setting process will increase the number of appointments you have with prospects, but it won’t rush the process. Instead, appointment setting services unleash a selection of solutions that target several businesses that meet your specified criteria. This improved strategy will push more buyers into your sales funnel while allowing those who need more time the attention they deserve.


Misconception #2: It is easy to land an appointment with a qualified buyer


Eligible buyers are not a dime a dozen, no matter your industry. It takes work to book an appointment with interested decisionmakers. It typically takes dozens of phone calls, multiple conversations, emails, and other tactics. All in all, the lead generation process usually entails a one-on-one nurturing campaign that takes weeks of work. If you do it right, you can qualify that right leads and set appointments that will lead to big sales.


B2B appointment setting services streamline the process using proven solutions. Working with Launch Leads or other service providers, you will have a team of professionals putting in the leg work needed for getting the right prospects interested in your business.


Misconception #3: It is more cost-effective to handle B2B appointment setting in-house

Not Always

D.I.Y. lead generation is one area of business that companies try to handle on their own, before realizing the massive drain it puts on their team. While in-house lead generation and appointment setting is always an option, it might be the wrong decision for your company financially.


From employee salaries to the cost of all the tools needed to make a good marketing campaign, the cost of D.I.Y. lead generation might outweigh its worth. Instead, outsourcing appointment setting to the right provider could be the right choice.


Why not save yourself the time, cost, and headache of hiring your own team and buying tools? A B2B appointment setting company maximizes your opportunities at a price that will eventually pay for itself over time.  


Misconception #4: Relying on classic B2B appointment setting solutions won’t work in today’s day and age


B2B marketing is an ever-evolving industry. You will need to constantly update your techniques to perform at the highest level of efficiency. For example, an outdated B2B appointment setting service takes an average of 44 hours to respond to interested leads. New studies show that your team’s closing percentage drops as each hour passes without a response.


Other studies performed by M.I.T. and revealed that connecting with a web-generated lead is 100 times greater if you contact that lead within 5 minutes versus 30 minutes. This means that often, your window of opportunity has passed by the time you engage them.


These examples prove that B2B appointment setting providers should continually update their processes depending on current research trends. Launch Leads does just that. Our team engages your inbound leads when your prospect’s interest, focus, and availability are at their peak with our lead follow-up and rapid response times.


Misconception #5: Every business to business appointment setting company offers quality services


Vetting B2B appointment setting companies is crucial to getting the solutions you need. There are many options available, with each company offering different values. You will need to find a service that meets your criteria and will engage with your chosen prospects. Do your research, ask the right questions, and eventually, you will find an appointment setting company to handle your B2B lead generation process.


A few of the points that you should consider are budget, experience, timeframe, and service options. For example, Launch Leads has a unique approach to B2B appointment setting. Our mission is to provide partners with high-performing and dependable services through transparency and one-on-one communication. We work relentlessly to exceed expectations using our custom B2B appointment setting services.


Launch Leads B2B Appointment Setting

Trust Launch Leads to perfect your company’s B2B appointment setting service. With finely tuned processes, we will consistently deliver qualified sales opportunities to your closers so that they can stay laser-focused on interested prospects. You’ll meet with qualified buyers through our proven appointment-setting methods.


Our full-funnel method ensures that your team does not burn through leads. We combine our lead generation services and follow the lead until you have a fully qualified appointment set with a decisionmaker. Once we hand over the meeting to your sales team, we continue our services by providing valuable, measurable insights.


Contact Launch Leads today to learn more about our custom B2B lead generation campaigns and appointment setting services.  


Post by Scott Smith 

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