Earlier this year, DotCom Magazine awarded Launch Leads as an Impact Company of 2019. As part of the award, DotCom Magazine asked Launch Leads CEO, Scott Smith, to sit down with them for a Leader Round Table Interview. During the interview, they discussed Scott’s entrepreneurial spirit and how Launch Leads has impacted the industry. Here are a few highlights from the conversation.
DotCom Magazine: What advice can you give CEO’s just starting out regarding keeping a company moving forward, and please tell us the key to your company’s success?
Scott Smith: Wow, this is a hard one to keep short and sweet. Being brief, I’d say that there are a few key principles that have always served me well:
1) Set company standards that define what your company believes in.
2) Abide by those standards at all times.
3) Give people the benefit of the doubt and manage accordingly.
4) Protect your culture and relentlessly keep those that poison it off your team.
DotCom Magazine: For other entrepreneurs seeking to build a business as successful as Launch Leads, what advice can you give them when times get a little challenging?
Scott Smith: First one has to understand that entrepreneurship is challenging almost by definition. I would go out on a limb and say that any successful business has had their fair share of challenges. The biggest bit of advice is to stay level headed and avoid making emotional or impulsive decisions during times of adversity.
DotCom Magazine: How important is the commitment to client satisfaction at Launch Leads, and how do you make sure your customers will become raving fans of your company?
Scott Smith: The commitment to client satisfaction at Launch Leads is paramount. Our goal is to represent our clients’ brands as they would themselves and to always act accordingly as if they were in the room with us. A lot of trust is entrusted to us, and we take that responsibility very seriously.
Dot Com Magazine: What is the one overriding belief that Launch Leads has about what it is doing?
Scott Smith: That we make positive impacts in the lives of our partners. We interface with all levels of our clients’ teams and really get to know them on a deep level. We take pride in helping companies hit revenue targets and want to make them look good on earnings calls.