How Launch Leads writes, reviews, and updates the content on this site. Every claim has a person behind it.
OUR WORKFLOW
Five steps. Every published page.
Who writes here
Scott Smith, CEO — most company-wide pieces (methodology, brand story, awards, this page).
Bree Callahan, VP Client Success — onboarding, case studies, anything tied to the post-contract client experience.
Clayton Anderson, EVP Sales — sales process, methodology benchmarks, comparison and “vs.” pages.
Subject-matter contributors from the Launch Leads team are bylined when they author. Author bios on every post link back to the executive team page.
What we write about
We write about B2B lead generation strategy, industry-specific outbound playbooks, methodology, and benchmarks from sixteen years of running campaigns. We don’t cover topics outside that operating experience. If a piece would require us to fake expertise we don’t have, we either skip it or commission it from a named expert.
How we source claims
Every external statistic is attributed inline to the original publisher with a link to the source. The publishers we cite most often: Gartner, Forrester, HubSpot, 6sense, Bridge Group, MIT / InsideSales.com.
If a stat appears in a Launch Leads post without an inline citation, that’s an error — flag it and we’ll fix it. Internal benchmarks are derived from sixteen years of campaign data and labeled as Launch Leads internal data.
Review workflow
Drafts pass through three checks before publish:
1. Subject-matter review by an operator. Scott Smith reviews company-wide claims. Bree Callahan reviews client-success and onboarding claims. Clayton Anderson reviews sales process and methodology claims.
2. Fact-check on every external citation. Every link gets clicked. Every stat gets verified.
3. Final read for accuracy and voice. A second person reads the whole piece end to end.
Update cadence
Evergreen pages — methodology, services, industry pages — are reviewed at least annually and updated as our practice changes.
Statistic-heavy pages get a citation refresh whenever the source publisher releases new data.
Material updates trigger an updated “Last reviewed” timestamp at the top of the post.
Corrections
When we get something wrong, we fix the page, add a dated correction note at the top, and email the correction to anyone who has linked to the post if they’re identifiable. Typos and small clarifications are silent edits.
If you’ve found something on this site that looks wrong, contact us.
What we won't publish
- Borrowed numbers without a source
- Outcome claims we can’t substantiate from real engagement data
- Generic “X% of buyers want Y” statistics floating without attribution
- Press release puffery
- Vendor-bashing of named competitors
- Anonymous client quotes that we couldn’t get permission to attribute
Questions about how we publish?
Use our contact form for corrections, source disputes, or republication requests.