3PL lead generation that fills your open capacity with qualified shippers.

Outreach starts in week one. List build, messaging, and shipper account research finish during onboarding so day one of the engagement is dialing day — we don’t ramp by quarter, freight markets move too fast for that. First qualified appointments typically land within the first week, with steady weekly cadence by week three. Your AEs see meetings on the calendar before most agencies have finished writing their kickoff deck.

Three-point standard, and all three must be met. Verified pain — the shipper has named a specific lane, capacity, or service problem, not just expressed mild curiosity. Decision authority — they can sign for it, or they’re one of two people who can. Active timeline — they’re evaluating in the next 90 days, not “someday next year.” Anything short of all three doesn’t make your AE’s calendar. Most agencies count anything with a pulse as a “lead.” We don’t.

Yes — our 3PL client mix splits roughly evenly between the two. Asset-based carriers and non-asset brokerages have different sales motions (capacity-led vs. relationship-led), different value propositions (control vs. flexibility), and different objection patterns. We tune the messaging and qualification standard to your model — not a generic logistics pitch.

We sequence engagement by stakeholder. Supply chain and ops enter first — they’re the ones who’ll spec the lane fit and approve service requirements. Procurement and finance enter later, at the rate and terms stage. Our SDRs stay involved through the nurture phase so the handoff to your AE doesn’t reset the conversation. A 12-month RFP can’t survive being thrown over a wall at month four; our model is built so it doesn’t have to.

Mid-market through enterprise — most clients land between $30M and $2B in revenue. The common thread isn’t size, it’s sales infrastructure: you need an existing AE or account-management team capable of running an RFP response and closing freight contracts once qualified meetings hit the calendar. If you’re earlier-stage without that motion in place, we’ll tell you upfront.

Onboarding runs five to ten business days from kickoff. We use that window to build the shipper target list, finalize your messaging, train SDRs on your modes/lanes/service tiers, and integrate with your CRM. Most kickoff work compresses into two or three short working sessions — your time stays minimal. Messaging gets iterated weekly during the first month based on real call data — what’s landing, what isn’t, where to adjust. The point is to sound like your team, not like another agency reading from a deck.

Yes, and segmentation goes deeper than SIC alone. We layer freight volume, lane density, mode mix, equipment type, certification status (SmartWay, CTPAT, ISO, hazmat endorsements), revenue band, geography, and procurement maturity. The output is a tight shipper list of 200–800 accounts that actually fit your offer — not a generic logistics pull from a list vendor. Sloppy targeting is the single biggest reason outbound campaigns underperform. We fix it before week one.

Monthly retainer, scoped to your target volume, account complexity, and contract cycle length. Enterprise shipper targets and longer RFPs cost more to engage; smaller mid-market plays cost less. We don’t publish a rate card because each 3PL’s lane network and offer looks different, and a flat price would either overcharge half our clients or undercharge the other half. Book the assessment and you’ll get a written scope and quote within 30 minutes of the call.