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BPO LEAD GENERATION°

We book qualified BPO conversations every week.

Launch Leads puts appointments with COOs and VPs of Operations straight on your calendar — companies with a process ready to outsource, not procurement teams shopping per-seat rates. You scope and win the contract.

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152K+
Qualified appointments delivered
52K+
Sales opportunities created
$5B+
Pipeline revenue influenced
Built for B2B sales leaders since 2009
WalmartSamsungOracleVMwareUS BankVerizon
WHAT AN EMPTY PIPELINE COSTS°

What an empty pipeline really costs a BPO

Every week without qualified outsourcing conversations is a week your best selling hours go to price-shoppers — and a week a competitor lands the contract you wanted.

  • Your best selling hours spent on companies benchmarking per-seat rates they never meant to move
  • Proposals that vanish into a procurement committee you never mapped
  • “Interested” buyers with no executive sponsor and no live mandate — dead meetings, not deals
  • A pipeline that dries up the moment outbound stops and referrals slow
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WHAT YOU GET°

Qualified conversations, not names on a list

Outsourcing-fluent SDRs

Our reps know the business — contact center versus back office, per-seat versus outcome-based pricing, onshore, nearshore, and offshore delivery, service levels, CSAT, ramp time. No script-readers running a generic dialing play.

Executive access, past the gatekeepers

We navigate procurement to reach the COOs and VPs of Operations who actually own the outsourcing decision — not analysts gathering quotes. You stay focused on scoping and winning the contract.

Operates like in-house, not an agency

Your SDRs run your service model, your qualification standard, your CRM. By the time a meeting reaches your team, it doesn’t feel like an agency hand-off — it feels like internal pipeline.

OUR CAPABILITIES°

Six capabilities. One outbound engine.

No fabricated case studies. Just the BPO lead generation services we run for clients every week.

Qualified Appointment Setting →

Ready-to-engage meetings with verified buyers — briefed, exclusive, on your calendar.

Lead Generation Services →

Outbound that owns the top of the funnel — list build, multi-channel cadence, clean hand-off.

Lead Qualification →

Three-point standard: verified need, decision-maker authority, active timeline. Or it doesn’t pass.

Rapid Inbound Lead Response →

Speed-to-lead under five minutes on inbound forms. Most agencies miss this entirely.

Outsourced SDR Services →

Dedicated reps trained on your category. Operate like in-house, not an agency.

Lead Nurturing →

Multi-touch sequences that keep long-cycle prospects warm until they’re sales-ready.

WE BRING THE CONVERSATIONS°

Why teams trust Launch for BPO leads

We know how hard it is to run a real delivery operation and still spend the week fielding companies that only want a per-seat quote — and how fast a quarter slips when the buyers with a genuine mandate never pick up. It’s the discipline behind every BPO lead generation campaign we run: empathy for the grind, and the track record to end it.

Launch helps us filter and qualify our leads. We didn’t want to build a call center in-house — we’d rather outsource to someone who already has that set up. They’ve helped us focus on more qualified, closeable deals.

ROGER SHUMWAY

VP · Celtic Bank

When a lead comes in through our website, Launch follows up within five minutes — versus the two to five days it was taking us internally. Quarter over quarter, our qualified leads and opportunities have increased.

SHAWN DICKERSON

Director of Marketing · Corda Technologies

Launch goes out and contacts people who need our services but aren’t looking for it. They get foot in the door with decision makers at the companies you’re trying to get in with. They make it easy and they’re flexible to fit within our existing sales structure.

DAVE BASCOM

Founder/CEO · SEO.com

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THE TRACK RECORD°

The track record behind our BPO lead generation

152K+

Qualified appointments delivered

52K+

Sales opportunities created

$5B+

Pipeline revenue influenced

16+

Years scaling B2B sales teams

HOW IT WORKS°

Three steps to a full calendar

No long onboarding, no fog — three steps and your calendar starts filling.

01

Book a demo

Tell us your service model — contact center, back office, finance and accounting, technical support — and the companies you want to win.

02

We build & scope

We build the target list, train SDRs on your service model and qualification standard, and integrate your CRM.

03

Dialing starts week one

Qualified outsourcing conversations hit your calendar. You scope and close.

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WHO WE SELL FOR°

Our expertise across business process outsourcing

We’ve run BPO lead generation campaigns across the delivery models, buyer industries, and processes below. Your account team brings the playbook for yours.

DELIVERY MODELS
Contact-Center Outsourcers
Back-Office Specialists
Finance & Accounting BPO
Technical Support & Help Desk
Healthcare & RCM BPO
Onshore Providers
Nearshore Providers
Offshore & Multilingual
BUYER INDUSTRIES
SaaS & Technology
Financial Services & Fintech
Healthcare & Insurance
Retail & eCommerce
Telecom & Utilities
Travel & Hospitality
Logistics & Delivery
Media & Subscription
PROCESSES OUTSOURCED
Customer Support & CX
Technical Support & Help Desk
Finance & Accounting
Collections & AR
Claims & Document Processing
Data Entry & Annotation
Content Moderation & Trust
Sales & Retention
THE FULL PICTURE°

BPO lead generation, built for how companies actually outsource

At Launch Leads, we know you’re the kind of BPO who’s built a real delivery operation — trained agents, tight service levels, quality you can hold, ramp times you actually meet. What you need now is companies ready to hand you the work.

The problem is that reaching companies with a process actually ready to outsource is hard: most inbound is procurement teams benchmarking per-seat rates for a renewal, and the ones with a real mandate are buried behind gatekeepers — every hour on the wrong ones is an hour you’re not scoping. It shouldn’t take standing up an outbound team you don’t want to run just to keep the pipeline full. We get it — we’ve spent 16+ years building outbound engines for B2B sales teams and delivered 152,000+ qualified appointments doing it.

That’s why our BPO lead generation engine puts outsourcing-fluent SDRs on the phones, screening for verified need, decision-maker authority, and an active timeline before anything reaches your calendar. Here’s how it works: book a demo, we build and scope the campaign, and dialing starts week one. Done right, BPO lead generation isn’t a list of names — it’s a calendar of companies ready to move a process to a partner. Book your free assessment — so you can stop fielding price-shoppers and start scoping contracts.

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FREQUENTLY ASKED QUESTIONS°

Common concerns, answered

“Aren’t these just price-shoppers?”

Every lead clears the three-point standard — verified need, decision-maker authority, and an active timeline. Companies just benchmarking rates don’t make the calendar.

“Will the SDRs understand outsourcing, not just staffing?”

They’re outsourcing-fluent and run your service model — contact center, back office, finance and accounting — so the conversation opens on the process and the service levels, not a rate on a seat.

“How is this different from a lead database?”

A database gives you names. We deliver booked conversations with operations leaders who’ve confirmed a real need and the authority to move it forward.

“How fast do appointments start?”

Outreach starts week one — the list and messaging are built during onboarding, so day one is dialing day.

More answers

How quickly does outreach start producing appointments?

Outreach starts in week one. List build, messaging, and account research finish during onboarding, so day one of the engagement is dialing day — we don’t ramp by quarter. Outsourcing decisions are considered, but reaching the right operations leader isn’t slow; first qualified appointments typically land in the first weeks, with steady cadence building from there. You see meetings on the calendar before most agencies have finished their kickoff deck.

What does "qualified" mean in your model?

Three-point standard, and all three must be met. Verified need — a process the company has actually named as ready to move (cost, headcount, service quality), not idle rate curiosity. Decision-maker authority — a COO, VP of Operations, or head of shared services who owns the outsourcing call, not a procurement analyst gathering quotes. Active timeline — a live decision with a date attached. Anything short of all three doesn’t make your calendar. Most agencies count any form-fill with a pulse as a “lead.” We don’t. That’s the standard behind our BPO lead generation.

Do you understand the BPO business?

Yes — and we know the distinction most lead-gen firms miss: outsourcing a process is not renting seats. Contact center versus back office, per-seat versus outcome-based pricing, onshore, nearshore, and offshore delivery, service-level and CSAT commitments. We tune the messaging and qualification standard to your service model — not a generic “we cut your costs” pitch an operations leader tunes out.

What if the company only wants cheap seats?

We screen for it before you ever dial. A company hunting for the lowest per-seat rate isn’t an outsourcing meeting — it’s a disqualification. We qualify on the process, the pain behind it, and the mandate to move it, so your team only talks to buyers whose need actually justifies a partner — not a staffing arbitrage dressed up as outsourcing.

What size BPO providers do you work with?

Mid-market outsourcers through global delivery operations. The common thread isn’t headcount, it’s a selling motion: you need people who can run an enterprise scoping conversation and win a contract once qualified meetings hit the calendar. If you’re earlier-stage without that in place, we’ll tell you upfront.

What does onboarding look like, and how do we align on messaging?

Onboarding runs five to ten business days from kickoff. We use that window to build the target list, map your service model and industry focus, train SDRs on your delivery story, and integrate with your CRM. Most of it compresses into two or three short working sessions, so your time stays minimal. Messaging gets iterated weekly through the first month off real call data — what’s landing, what isn’t. The point is to sound like your team, not another agency reading a script.

Can you target by industry, process, or company size?

Yes, and targeting goes deeper than industry alone. We layer buyer industry, the process in play (support, back office, finance and accounting, collections), company size and headcount, current in-house or outsourced setup, geography, and the signals that mean a decision is live. The output is a tight target list that fits your service model — not a generic company pull from a list vendor. Sloppy targeting is the single biggest reason outbound campaigns underperform. We fix it before week one.

How is pricing structured?

Monthly retainer, scoped to your target volume, account complexity, and the industries you want to hit. Enterprise outsourcing targets and long decision cycles cost more to engage; straightforward mid-market plays cost less. We don’t publish a rate card because every BPO’s service model looks different, and a flat price would either overcharge half our clients or undercharge the other half. Book the assessment and you’ll get a written scope and quote within 30 minutes of the call.

GET STARTED°

Ready to turn your BPO lead generation into booked conversations?

Get a written scope and quote in 30 minutes. No pressure, no slide deck — just a working session on your pipeline.

Prefer to talk?
Call us at 1-877-466-0111
Or email [email protected]

Request your free assessment

Tell us about your service model and the companies you want to win. We’ll come back with a build plan and a written scope for your BPO lead generation.

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