We book qualified partner conversations every week.

Outreach starts in week one. List build, messaging, and partner research finish during onboarding, so day one of the engagement is dialing day — we don’t ramp by quarter. Partner cycles vary, but reaching the right principal isn’t slow; first qualified appointments typically land in the first weeks, with steady weekly cadence building from there. You see meetings on the calendar before most agencies have finished their kickoff deck.

Three-point standard, and all three must be met. Verified fit — the partner has a real customer base your line fits, not a login and a hope. Decision authority — the principal or vendor-relations lead who decides which lines the shop carries. Active onboarding timeline — capacity and intent to bring on a new line now. Anything short of all three doesn’t make your calendar. Most agencies count any sign-up with a pulse as a “lead.” We don’t.

Yes — our client mix spans every partner type. A VAR selling on integration and services runs a different motion than an MSP bundling recurring seats, or a distributor moving volume. We tune the messaging and qualification standard to your program and margin story — not a generic “become a partner” pitch a principal ignores.

We screen for it before you ever dial. A partner with a saturated line-card and no room to add yours isn’t a meeting — it’s a follow-up date. We qualify on customer fit, category room, and intent to onboard, so your time goes where a partner can actually take on your line this quarter.

Mid-market vendors building a channel through national brands with a mature partner program. The common thread isn’t headcount, it’s a closing motion: you need channel managers who can pitch a program and sign partners once qualified meetings hit the calendar. If you’re earlier-stage without that in place, we’ll tell you upfront.

Onboarding runs five to ten business days from kickoff. We use that window to build the partner target list, map your program and margin story, train SDRs on your channel offer, and integrate with your CRM. Most of it compresses into two or three short working sessions, so your time stays minimal. Messaging gets iterated weekly through the first month off real call data — what’s landing, what isn’t. The point is to sound like your channel team, not another agency reading a script.

Yes, and targeting goes deeper than partner type alone. We layer customer base and industries served, size and market reach, the vendor lines already carried, geography, and the signals that mean a partner is adding categories. The output is a tight partner list that fits your program — not a generic company pull from a list vendor. Sloppy targeting is the single biggest reason outbound campaigns underperform. We fix it before week one.

Monthly retainer, scoped to your target volume, partner complexity, and the industries you want to reach. Enterprise partners and long recruiting cycles cost more to engage; straightforward mid-market plays cost less. We don’t publish a rate card because every channel program looks different, and a flat price would either overcharge half our clients or undercharge the other half. Book the assessment and you’ll get a written scope and quote within 30 minutes of the call.