We handle the prospecting, qualification, and appointment setting. You show up to close healthcare IT deals with hospital CIOs, CMIO executives, and IT directors who have confirmed budget, timeline, and active technology needs.
Before every closed deal, there are seven time-consuming steps: research, list building, messaging, outreach, follow-up, qualification, and scheduling. Most healthcare IT sales reps spend 70% of their week on these activities. We handle all seven. You show up to close.
Before every closed deal, there are seven time-consuming steps: research, list building, messaging, outreach, follow-up, qualification, and scheduling. Most healthcare IT sales reps spend 70% of their week on these activities. We handle all seven. You show up to close.
Stop wasting time on prospecting that doesn't convert. Get qualified appointments with decision-makers who have budget and active needs.
Unlike generic lead gen agencies that blast templated emails, we identify healthcare organizations experiencing specific triggers—ransomware attacks, EHR failures, audit findings, or acquisitions requiring integration.
Your prospects respond because we’re reaching out about a real problem.
Unlike agencies that book any meeting to hit quotas, we disqualify aggressively. If their needs don’t match your capabilities, they lack budget, or they’re outside your service area—they never reach your calendar.
We only schedule appointments with genuine fits.
Unlike agencies that throw names on your calendar, we provide complete context before every meeting. You’ll know what’s broken, what triggered them, their technology environment, and who sits on the IT steering committee.
You walk into every call with the intelligence you need to close.
“Launch has helped us filter leads and ask qualifying questions so we get better qualified leads. We don’t waste time with leads that look like they’ll never go anywhere. We utilize their specialty so we can focus on ours.”
Roger Shumway, VP of Business Development, Celtic Bank
“When a lead comes in, Launch follows up within 5 minutes, as opposed to 2 to 5 days. Since we’ve contracted with Launch, we have seen quarter-over-quarter increases in both qualified leads and opportunities. We were impressed with how fast they were up and running.”
Shauna Dickerson, Director of Marketing, Corda
“They’ve become an extension of our team. Previous companies didn’t give us the results we needed. Launch turned leads into results.”
Mindshare Technologies
$5B+ in client revenue generated | 152,000+ appointments set | 52,000+ deals closed
Healthcare IT lead generation is the process of identifying and qualifying hospital CIOs, CMIOs, and IT directors who have active technology needs. Unlike generic prospecting, this approach focuses on finding decision-makers with confirmed budgets, timelines, and specific pain points.
Traditional methods involve cold outreach without context. We use trigger event monitoring—tracking ransomware attacks, EHR failures, mergers, and compliance gaps—to identify when organizations actually need solutions. This approach yields higher response rates because you’re reaching out when problems are acute.
Most vendors spend 70% of their time on prospecting activities instead of closing deals. The challenge is complicated by security filters that block cold emails, commodity positioning that triggers price-shopping, and difficulty identifying which organizations have active needs. Success requires industry expertise in HL7, FHIR, HIPAA, and clinical workflows.
Professional healthcare IT services typically deliver qualified appointments within 14-21 days. This timeline includes building your prospect list, creating pain-specific messaging for your challenges, launching outreach campaigns, and qualifying respondents.
Qualified means every appointment includes verification of budget authority, decision timeline, and specific technology needs. Unqualified leads are contacts without confirmed pain points or purchasing power. We disqualify tire-kickers aggressively—if they lack budget, don’t match your capabilities, or fall outside your service area, they never reach your calendar.
Yes. Success requires deep industry knowledge. Generic agencies can’t speak to EHR interoperability, clinical decision support systems, or medical device integration. Specialized teams understand the difference between CMIO and CIO priorities, know how capital budgets work in health systems, and can identify whether an organization needs cybersecurity, cloud migration, or analytics solutions.
Services typically cost 40-60% less than hiring full-time sales development reps. An internal SDR requires salary, benefits, training, tools, and management overhead—often $120K+ annually before producing results. Outsourced solutions provide experienced specialists, proven processes, and faster ramp time without long-term employment commitments.
Yes. Specialized healthcare IT services work especially well for niche solutions because targeting is more precise. Whether you sell to ambulatory surgery centers, behavioral health facilities, or rural hospitals, we can identify organizations with your specific technology environment, compliance challenges, or integration requirements.
Professional services include complete intelligence briefs: current vendor pain points, trigger events (breach, compliance failure, merger), technology environment, budget authority, decision timeline, and IT steering committee composition. You walk into every sales call knowing what’s broken and why they’re looking now.
You need this service if you’re spending more time prospecting than closing, struggling to reach hospital decision-makers, competing on price instead of value, or lacking pipeline visibility. It makes sense when your sales team’s time is better spent demonstrating solutions and negotiating contracts.
This approach works across all healthcare IT verticals—EHR vendors, cybersecurity providers, telehealth platforms, clinical analytics companies, and medical device integration specialists all benefit. It’s particularly effective for companies selling complex solutions requiring multiple stakeholders and long sales cycles.
Buyers in this industry navigate complex purchasing committees with clinical, technical, and financial stakeholders. Lead generation must account for lengthy capital budget cycles, risk-averse cultures, and vendor fatigue from constant pitches. Success requires understanding clinical operations, not just technology—knowing how systems impact patient care, regulatory compliance, and revenue cycle.
Book a free assessment. We'll analyze your ideal buyer profile and identify prospects experiencing active technology needs. Backed by $5 billion in revenue generated.
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