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JANITORIAL LEAD GENERATION°

We book qualified janitorial conversations every week.

Launch Leads puts appointments with facility managers and operations directors straight on your calendar — buildings with a contract up for bid, ready to switch cleaners. You walk the site and win the account.

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152K+
Qualified appointments delivered
52K+
Sales opportunities created
$5B+
Pipeline revenue influenced
Built for B2B sales leaders since 2009
WalmartSamsungOracleVMwareUS BankVerizon
WHAT AN EMPTY PIPELINE COSTS°

What an empty pipeline really costs a cleaning company

Every week without qualified facility conversations is a week your best selling hours go to one-off price-shoppers — and a week a competitor wins the building you wanted.

  • Your best selling hours spent on tenants and price-shoppers who were never going to sign a contract
  • Walk-throughs that go nowhere — the bid you turned around fast and never heard back on
  • “Interested” contacts with no signing authority and no contract coming up — dead meetings, not deals
  • A pipeline that dries up the moment outbound stops and referrals slow
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WHAT YOU GET°

Qualified conversations, not names on a list

Facilities-fluent SDRs

Our reps know commercial cleaning — recurring janitorial contracts, day-porter coverage, floor care and disinfection, square-footage scoping, the difference between a one-off clean and a multi-year account. No script-readers running a generic dialing play.

Access to the person who signs

We navigate the building to reach the facility managers and operations directors who actually sign the contract — not a receptionist or a tenant. You stay focused on walking the site and winning the account.

Operates like in-house, not an agency

Your SDRs run your service model, your qualification standard, your CRM. By the time a meeting reaches your team, it doesn’t feel like an agency hand-off — it feels like internal pipeline.

OUR CAPABILITIES°

Six capabilities. One outbound engine.

No fabricated case studies. Just the janitorial lead generation services we run for clients every week.

Qualified Appointment Setting →

Ready-to-engage meetings with verified buyers — briefed, exclusive, on your calendar.

Lead Generation Services →

Outbound that owns the top of the funnel — list build, multi-channel cadence, clean hand-off.

Lead Qualification →

Three-point standard: verified need, signing authority, active contract timeline. Or it doesn’t pass.

Rapid Inbound Lead Response →

Speed-to-lead under five minutes on inbound forms. Most agencies miss this entirely.

Outsourced SDR Services →

Dedicated reps trained on your category. Operate like in-house, not an agency.

Lead Nurturing →

Multi-touch sequences that keep long-cycle prospects warm until they’re sales-ready.

WE BRING THE CONVERSATIONS°

Why teams trust Launch for janitorial leads

We know how hard it is to run a clean, reliable operation and still spend the week fielding tenants and price-shoppers who were never going to sign — and how fast a quarter slips when the buildings with a real contract up for bid never pick up. It’s the discipline behind every janitorial lead generation campaign we run: empathy for the grind, and the track record to end it.

Launch helps us filter and qualify our leads. We didn’t want to build a call center in-house — we’d rather outsource to someone who already has that set up. They’ve helped us focus on more qualified, closeable deals.

ROGER SHUMWAY

VP · Celtic Bank

When a lead comes in through our website, Launch follows up within five minutes — versus the two to five days it was taking us internally. Quarter over quarter, our qualified leads and opportunities have increased.

SHAWN DICKERSON

Director of Marketing · Corda Technologies

Launch goes out and contacts people who need our services but aren’t looking for it. They get foot in the door with decision makers at the companies you’re trying to get in with. They make it easy and they’re flexible to fit within our existing sales structure.

DAVE BASCOM

Founder/CEO · SEO.com

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THE TRACK RECORD°

The track record behind our janitorial lead generation

152K+

Qualified appointments delivered

52K+

Sales opportunities created

$5B+

Pipeline revenue influenced

16+

Years scaling B2B sales teams

HOW IT WORKS°

Three steps to a full calendar

No long onboarding, no fog — three steps and your calendar starts filling.

01

Book a demo

Tell us your service model — recurring janitorial, day porter, floor care, disinfection — and the buildings you want to win.

02

We build & scope

We build the target list, train SDRs on your service model and qualification standard, and integrate your CRM.

03

Dialing starts week one

Qualified facility conversations hit your calendar. You walk the site and close.

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WHO WE SELL FOR°

Our expertise across commercial cleaning

We’ve run janitorial lead generation campaigns across the service models, facility types, and services below. Your account team brings the playbook for yours.

SERVICE MODELS
Commercial Cleaning Companies
Janitorial Services Contractors
Building-Services Contractors (BSCs)
Facility Maintenance Providers
Day-Porter & Matron Services
Specialty & Disinfection Services
Floor-Care & Hard-Surface Specialists
Multi-Site & National Cleaning Providers
FACILITY TYPES
Commercial Office & Corporate Campuses
Medical & Healthcare Facilities
Industrial & Manufacturing Plants
Educational & Institutional Buildings
Retail & Shopping Centers
Warehouses & Distribution Centers
Property Management & HOA Common Areas
Government & Municipal Buildings
SERVICES SOLD
Recurring Janitorial Contracts
Day-Porter & Matron Programs
Floor Care & Carpet Maintenance
Window & Facade Cleaning
Disinfection & Infection Control
Post-Construction Cleanup
Restroom & Consumables Management
Green & LEED Cleaning Programs
THE FULL PICTURE°

Janitorial lead generation, built for how facilities actually switch cleaners

At Launch Leads, we know you’re the kind of commercial cleaning company who’s built a real operation — reliable crews, consistent quality, day-porter coverage, the systems to hold a building to standard. What you need now is facilities ready to hand you the contract.

The problem is that reaching buildings with a contract worth winning is hard: most inbound is one-off price-shoppers and tenants with no authority, and the facilities with a real recurring contract are locked in until it comes up for bid — every hour on the wrong ones is an hour you’re not walking sites. It shouldn’t take standing up an outbound team you don’t want to run just to keep the pipeline full. We get it — we’ve spent 16+ years building outbound engines for B2B sales teams and delivered 152,000+ qualified appointments doing it.

That’s why our janitorial lead generation engine puts facilities-fluent SDRs on the phones, screening for verified need, signing authority, and a contract coming up for bid before anything reaches your calendar. Here’s how it works: book a demo, we build and scope the campaign, and dialing starts week one. Done right, janitorial lead generation isn’t a list of names — it’s a calendar of facility managers ready to switch cleaners. Book your free assessment — so you can stop chasing price-shoppers and start winning contracts.

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FREQUENTLY ASKED QUESTIONS°

Common concerns, answered

“Aren’t these just price-shoppers?”

Every lead clears the three-point standard — verified need, signing authority, and a contract coming up for bid. Tenants and tire-kickers don’t make the calendar.

“Will the SDRs understand commercial cleaning?”

They’re facilities-fluent and run your service model — recurring janitorial, day porter, floor care, disinfection — so the conversation opens on the building and the standard, not a price on a square foot.

“How is this different from a lead database?”

A database gives you names. Our janitorial lead generation delivers booked conversations with facility decision-makers who’ve confirmed a real need and the authority to sign.

“How fast do appointments start?”

Outreach starts week one — the list and messaging are built during onboarding, so day one is dialing day.

More answers

How quickly does outreach start producing appointments?

Outreach starts in week one. List build, messaging, and facility research finish during onboarding, so day one of the engagement is dialing day — we don’t ramp by quarter. Contract windows move on their own schedule, but reaching the right decision-maker doesn’t; first qualified appointments typically land in the first weeks, with steady cadence building from there. You see meetings on the calendar before most agencies have finished their kickoff deck.

What does "qualified" mean in your model?

Three-point standard, and all three must be met. Verified need — a real facility with a cleaning contract up for bid, or a provider they’ve actually named a problem with, not idle price curiosity. Signing authority — a facility manager, operations director, or procurement lead who controls the contract, not a receptionist or tenant. Active contract timeline — a live bid or renewal with a date attached. Anything short of all three doesn’t make your calendar. Most agencies count any form-fill with a pulse as a “lead.” We don’t.

Do you understand the commercial cleaning business?

Yes — our SDRs work your service model, not a generic script. Recurring janitorial contracts, day-porter and matron coverage, floor care and hard-surface, disinfection and infection control, post-construction cleanup. We tune the messaging and qualification standard to how you actually sell — not a generic “we do cleaning” pitch a facility manager tunes out.

What if the building only wants a one-off clean?

We screen for it before you ever dial. A contact shopping for a single one-off clean isn’t a janitorial meeting — it’s a disqualification. We qualify on facility type, square footage, and whether a recurring contract is actually up for bid, so your team only talks to buildings that can sign a real account — not one-off work dressed up as a lead.

What size cleaning companies do you work with?

Mid-market commercial cleaners through multi-site and national building-services contractors. The common thread isn’t headcount, it’s a selling motion: you need people who can walk a site and win a contract once qualified meetings hit the calendar. If you’re earlier-stage without that in place, we’ll tell you upfront.

What does onboarding look like, and how do we align on messaging?

Onboarding runs five to ten business days from kickoff. We use that window to build the facility target list, map your service model and the buildings you want, train SDRs on your standard, and integrate with your CRM. Most of it compresses into two or three short working sessions, so your time stays minimal. Messaging gets iterated weekly through the first month off real call data — what’s landing, what isn’t. The point is to sound like your team, not another agency reading a script.

Can you target by facility type, square footage, or current provider?

Yes, and targeting goes deeper than industry alone. We layer facility type, square footage, single-site versus multi-site, current cleaning provider, contract renewal timing, geography, and the signals that mean a bid is coming up. The output is a tight facility list that fits your service model — not a generic business pull from a list vendor. Sloppy targeting is the single biggest reason outbound campaigns underperform. We fix it before week one.

How is pricing structured?

Monthly retainer, scoped to your target volume, facility complexity, and the buildings you want to hit. Large multi-site accounts and specialized facilities cost more to engage; straightforward single-site plays cost less. We don’t publish a rate card because every cleaning company’s service model looks different, and a flat price would either overcharge half our clients or undercharge the other half. Book the assessment and you’ll get a written scope and quote within 30 minutes of the call.

GET STARTED°

Ready to turn your janitorial lead generation into booked conversations?

Get a written scope and quote in 30 minutes. No pressure, no slide deck — just a working session on your pipeline.

Prefer to talk?
Call us at 1-877-466-0111
Or email [email protected]

Request your free assessment

Tell us about your service model and the buildings you want to win. We’ll come back with a build plan and a written scope for your janitorial lead generation.

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