Manufacturing lead generation that fills your production capacity with qualified buyers.

Outreach starts in week one. List build, messaging, and account research finish during onboarding so day one of the engagement is dialing day — we don’t ramp by quarter, manufacturers can’t wait that long and neither should you. First qualified appointments typically land within the first week, with steady weekly cadence by week three. Your AEs see meetings on the calendar before most agencies have finished writing their kickoff deck.

Three-point standard, and all three must be met. Verified pain — the prospect has named a specific problem in their operation, not just expressed mild curiosity. Decision authority — they can sign for it, or they’re one of two people who can. Active timeline — they’re evaluating in the next 90 days, not “someday next year.” Anything short of all three doesn’t make your AE’s calendar. Most agencies count anything with a pulse as a “lead.” We don’t.

Yes — roughly a third of our manufacturing clients sell through some distributor layer. The mapping work happens before outreach: we identify the channel structure for each target account, separate direct-buy accounts from distributor-managed ones, and build playbooks for each path. You’ll never have us pitching a distributor account direct (or pitching direct accounts through your channel partner). That’s the fastest way to burn a territory with a partner, and we don’t do it.

We sequence engagement by stakeholder. Engineering and operations enter first — they’re the ones who’ll spec the technical fit and approve the requirement. Procurement and finance enter later, at the commercial-terms stage. Our SDRs stay involved through the nurture phase so the handoff to your AE doesn’t reset the relationship. A deal that takes nine months can’t survive being thrown over a wall at month three; our model is built so it doesn’t have to.

Mid-market through enterprise — most clients land between $20M and $2B in revenue. The common thread isn’t company size, it’s sales infrastructure: you need an existing AE or sales-engineer team capable of closing technical deals once qualified meetings hit the calendar. If you’re earlier-stage without a closing motion in place, we’ll tell you upfront — outbound only works when the close side is ready to catch what we put in the air.

Onboarding runs five to ten business days from kickoff. We use that window to build the target account list, finalize your messaging, train SDRs on your offer and category nuances, and integrate with your CRM. Most kickoff work compresses into two or three short working sessions — your time stays minimal. Messaging gets iterated weekly during the first month based on real call data — what’s landing, what isn’t, where to adjust. The point is to sound like your team, not like another agency reading from a deck.

Yes, and segmentation goes deeper than NAICS alone. We layer plant headcount, equipment type, certification status (ISO 9001, AS9100, IATF 16949, etc.), revenue band, geography, and procurement maturity. The output is a tight target list of 200–800 accounts that actually fit your offer — not a generic “manufacturing” pull from a list vendor. Sloppy targeting is the single biggest reason outbound campaigns underperform. We fix it before week one.

Monthly retainer, scoped to your target volume, account complexity, and cycle length. Larger enterprise targets and longer cycles cost more to engage; smaller mid-market plays cost less. We don’t publish a rate card because each manufacturer’s territory and offer look different, and a flat price would either overcharge half our clients or undercharge the other half. Book the assessment and you’ll get a written scope and quote within 30 minutes of the call.