We book qualified PR conversations every week.

Outreach starts in week one. List build, messaging, and account research finish during onboarding, so day one of the engagement is dialing day — we don’t ramp by quarter. Marketing budgets get set in cycles, but reaching the right decision-maker doesn’t wait; first qualified appointments typically land in the first weeks, with steady cadence building from there. You see meetings on the calendar before most agencies have finished their kickoff deck.

Three-point standard, and all three must be met. Verified need — a real news moment or reputation program the company has actually named (a funding launch, a rebrand, a crisis, a category push), not idle interest in coverage. Decision-maker authority — a VP of marketing, head of communications, or CMO who owns the budget, not an intern gathering quotes. Active timeline — a live program with a date attached. Anything short of all three doesn’t make your calendar. Most agencies count any form-fill with a pulse as a “lead.” We don’t.

Yes — our reps work your service offering, not a generic script. Earned media and media relations, thought leadership and bylines, product and funding launches, executive visibility, crisis and reputation; the difference between a founder who wants a quick hit and a company with a funded program. We tune the messaging and qualification standard to what you actually do — not a generic “we do marketing” pitch a head of communications tunes out.

We screen for it before you ever dial. A prospect shopping for a single press release isn’t a PR meeting — it’s a disqualification. We qualify on program scope, budget ownership, and timeline, so your team only talks to companies with a real story and the budget to tell it — not a one-off buyer comparing quotes across five agencies.

Boutique firms through national and multi-practice agencies. The common thread isn’t headcount, it’s a selling motion: you need account leads who can run a scoping conversation and win a retainer once qualified meetings hit the calendar. If you’re earlier-stage without that in place, we’ll tell you upfront.

Onboarding runs five to ten business days from kickoff. We use that window to build the target account list, map your practice areas and industry focus, train SDRs on your offering, and integrate with your CRM. Most of it compresses into two or three short working sessions, so your time stays minimal. Messaging gets iterated weekly through the first month off real call data — what’s landing, what isn’t. The point is to sound like your team, not another agency reading a script.

Yes, and targeting goes deeper than industry alone. We layer client industry, company stage and funding, marketing budget and headcount, current agency or in-house team, geography, and the news signals that mean a program is live — a raise, a launch, a leadership change, an award cycle. The output is a tight account list that fits what you do — not a generic company pull from a list vendor. Sloppy targeting is the single biggest reason outbound campaigns underperform. We fix it before week one.

Monthly retainer, scoped to your target volume, program complexity, and the industries you want to hit. Enterprise-brand targets and long sales cycles cost more to engage; straightforward mid-market plays cost less. We don’t publish a rate card because every agency’s offering and client looks different, and a flat price would either overcharge half our clients or undercharge the other half. Book the assessment and you’ll get a written scope and quote within 30 minutes of the call.