Transparent, flexible SaaS lead generation pricing.
Monthly retainer model — custom to your ICP, ACV band, sales-cycle length, and SDR allocation. Everything you need for predictable SaaS pipeline growth, no template package.
Four factors determine your scope.
Every SaaS engagement is scoped to your motion. The four factors below shape both the team we assemble and the price.
Target market complexity
Vertical vs. horizontal SaaS, regulated buyers (HealthTech, FinTech, GovTech), buyer seniority (CISO vs. RevOps manager), and enterprise vs. mid-market mix. Tighter ICPs and senior buying committees cost more to engage.
Appointment goals and pace
Monthly target volume, ramp speed, and quarter-end push capacity. SaaS demand swings with fiscal calendars and funding cycles — high-volume targets and accelerated ramps require more dial hours and SDR coverage.
Data and research depth
New-segment development, ICP refinement, and account enrichment with tech-stack, ARR band, funding stage, and intent signals. Deeper research lifts conversion but adds upfront effort.
Channel mix
Outbound (phone, email, LinkedIn), inbound response SLAs, and multi-touch nurturing for long enterprise eval cycles. More channels mean more orchestration — and higher pipeline velocity.
Every SaaS engagement includes:
No à la carte add-ons. The full engine is in scope from week one.
- Dedicated SaaS-trained SDR team with custom scripts in your brand voice
- Transparent reporting — activity, qualification context, and pipeline visibility
- Regular partnership meetings reviewing KPIs and adjusting messaging weekly during ramp
- Multi-channel execution prioritized to your ICP, tech stack, and buying-committee shape
- High-fidelity account data aligned to your ICP — ARR band, tech stack, funding stage, intent signals
One definition of qualified. All three.
Every appointment we put on your AE’s calendar meets a three-point standard before it lands.
- Verified pain — the prospect has named a specific workflow, cost, or capability problem
- Decision authority — they can sign for the contract, or they’re one of two people who can
- Active timeline — they’re evaluating in the next 90 days, not exploring options indefinitely
Anything short of all three doesn’t make your AE’s calendar. Most agencies count anything with a pulse as an MQL. We don’t.
Four questions about how we scope and bill.
Do you publish prices?
No. Every SaaS program is custom to your ICP, ACV band, sales-cycle length, and KPIs. We don’t publish a rate card because a flat price would either overcharge half our clients or undercharge the other half. Book the assessment and you’ll get a written scope and quote within 30 minutes.
How soon can we start?
Immediately after agreement execution. Onboarding runs 5-10 business days, and outreach starts in week one.
Is there a cancellation policy?
Yes — cancellation terms are outlined in your agreement.
How do you ensure ROI?
We set shared KPIs upfront, provide transparent reporting, and optimize messaging continuously based on real call data. ROI for outbound is dictated by what the close side does with the appointments we deliver — we own everything up to the calendar.
30-minute call. Written scope and quote.
We’ll review your ICP, ACV band, and target accounts — then walk you out with a written scope and quote before the call ends. No deck. No template.