SECURITY SOFTWARE LEAD GENERATION°
We build demand with security leaders before the renewal decides for them.
Most of the security teams that will buy your product aren’t evaluating anything. Their budget is usually already committed to a platform they own. We do the research and make the calls that start the conversation while the gap is still theirs to name, not their incumbent’s.
152K+
Qualified appointments delivered
52K+
Sales opportunities created
$5B+
Pipeline revenue influenced
16+
Years scaling B2B sales teams
HOW WE SEE IT°
We don’t wait for demand from security teams. We create it.
Tool sprawl got consolidated, and the fix curdled. Your buyer’s spend now sits inside one enterprise agreement they already signed, and every gap you could close comes back as “that’s already in the license.” Defending a second line item to a board and an insurer is a different sale than winning a bake-off, and it only happens before the renewal. Here’s what we believe.
01
A quiet security team isn’t a covered one.
Nobody raises a budget request for the gap they have learned to work around. The control that gets reported but not closed, the alert queue nobody has time to tune. We do the research and make the call that puts it back on the table.
02
You’re not losing to a competitor. You’re losing to a line item they already signed.
Consolidating the stack ended the sprawl and handed the incumbent the shortlist. Now every new capability gets answered with “the suite has a module for that.” The only way past that answer is to be in the conversation before the renewal makes it for them.
03
Everyone calls after the incident. We call before the budget exists.
The week a peer of theirs makes the news, every rep in the category dials the same accounts on the same day. The demand we create in yours is built earlier and stays yours. Not a list you rent for as long as you keep paying.
WHO WE CALL°
The security titles we build demand with
We research the account first, then navigate to the person who can fund the work. Usually before a line item exists for it and long before a vendor grid does.
Chief Information Security Officer
VP of Information Security
Director of Security Operations
Head of Governance, Risk and Compliance
Director of Identity and Access Management
Chief Information Officer
Director of IT Infrastructure and Networks
Chief Risk Officer or Chief Privacy Officer
The qualification standard
What “qualified” means before it reaches your calendar
01
FitThey match your ideal buyer: the environment you protect, the size of the security team, and the stack your product has to sit next to.
02
TimingThe gap is real for them right now, whether or not it has a line item yet.
03
MotivationSomething made it a priority: a platform renewal, an audit finding, a new security leader, an insurance requirement, a board asking harder questions.
If we can’t confirm all three on a live call, we don’t book the meeting. Every one that lands comes with a written brief, so your closer walks in ready.
WHAT YOU SELL°
Whatever your product protects, someone owns the budget for it.
Each of these sells into a different room, with a different budget owner and a different reason to move. Tell us which one is yours and we build the outreach around it.
Cloud Security
System Security
Application Security
Confidentiality
Data Security
Mobile Data Security
Email Security
Endpoint Protection
Identity Management
Network Security
Firewall Software
Vulnerability Management
Web Security
Dark Web Monitoring
Log Analysis
Software Composition Analysis
THE TRACK RECORD°
Demand built. Meetings booked.
152K+
Qualified appointments delivered
52K+
Sales opportunities created
$5B+
Pipeline revenue influenced
16+
Years scaling B2B sales teams
“
Launch goes out and contacts people who need our services but aren’t looking for it. They get foot in the door with decision makers at the companies you’re trying to get in with. They make it easy and they’re flexible to fit within our existing sales structure.
DAVE BASCOM
Founder and CEO · SEO.com
HOW IT WORKS°
From signed deal to booked appointments in 30 days
Everyone runs the same playbook. We write yours. Week one we start building demand in security teams no competitor is reaching, so from day one the pipeline is yours to command.
Days 0–7 · Kickoff and setup
We map the demand to create
Discovery call, shared Slack channel, and a list of the objections your team already hears about overlapping tools, the platform they already pay for, and the review they put every new vendor through. We draft the outreach, you review it, and we build the target account list.
Days 8–14 · Launch
Outreach starts, in small batches
Phone, email, and LinkedIn run together, reaching security leaders who aren’t evaluating anything yet. Your account manager reviews every reply and every meeting, daily.
Days 15–30 · Dial in and grow
What works, we do more of
What doesn’t, we cut. By day 30 your first qualified conversations are on the calendar, and the demand underneath them is yours.
THE FULL PICTURE°
Security software lead generation that builds demand, not just waits for it
Why we build demand instead of waiting on the renewal
At any moment only a small share of security teams have an open evaluation, and every competitor you have is fighting over that same slice. Worse, most of those evaluations start inside a platform the buyer already pays for, against a shortlist their incumbent helped write. That in-market slice is real work and we do it — our cybersecurity lead generation page covers buyers who already have a funded initiative underway. This page is about everyone before that: reach the teams whose budget is still a year out, start a real conversation about a gap they have learned to work around, and turn a cold account into demand that belongs to you.
How Launch Leads runs it
Our security software lead generation is phone-first. A real person makes a real call and confirms fit, timing, and motivation before anything reaches your calendar. Our callers are trained on your product and the gap it closes, so the conversation opens on their environment rather than a script, and they have spent years getting past gatekeepers to directors, VPs, and the C-suite.
What you own on the other side
Demand your competitors haven’t noticed yet. Relationships with the people who hold the security budget, along with the research and the call outcomes behind them. A pipeline you command instead of chase. Book your assessment, and let’s go build it.
COMMON QUESTIONS°
Straight answers
Security leaders get pitched every day. Why would one take our call?
Because almost none of what reaches them is a person. It is a template with their environment guessed at. We research the account, find a reason the conversation is worth their time this quarter, and open on their world rather than your feature list. If the timing is wrong we say so and move on, which is the other half of why they keep answering.
Our buyers say their platform already does this. How do you get past that?
We open before the renewal, on the gap the suite’s module was never bought to close, and we get the buyer to say out loud what it does not cover. That turns a brush-off into a conversation about their environment rather than a feature fight. If the module genuinely covers it, we tell you and move to the next account.
Do your callers understand what we actually sell?
They are trained on your product, your category, and the objections your team already hears. Real people who have sold to directors, VPs, and the C-suite. You can ask to hear a recording of a live call before you sign.
Can you target by industry, security headcount, or the tools they already run?
Yes. Lists are built by industry, employee count, security team size, regulatory environment, or the platforms already in place, then run against your CRM to strip duplicates and accounts already in motion.
How fast can we start booking meetings?
About 30 days from kickoff. Days 0–7 is planning, list build, and message writing. Days 8–14 is launch in small batches. Days 15–30 is fine-tuning and expanding.
Who owns the leads and the demand?
You do. The lists we build, the accounts we work, the call outcomes, and the pipeline we create belong to you. You can take a full export if we ever part ways.
GET STARTED°
Ready to build demand in the security teams you want?
Get a written scope and quote in 30 minutes. No pressure, just a working session on where your next demand is going to come from.
Call us at 1-877-466-0111
Or email [email protected]
Or email [email protected]
Request your free assessment
Tell us about your product and the security teams you want to win. We’ll come back with a build plan and a written scope for your security software lead generation.