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LIFE SCIENCES LEAD GENERATION°

We book qualified life sciences conversations every week.

Launch Leads puts appointments with lab directors and R&D leaders straight on your calendar — labs with a funded budget, ready to buy. You quote and win the order.

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152K+
Qualified appointments delivered
52K+
Sales opportunities created
$5B+
Pipeline revenue influenced
Built for B2B sales leaders since 2009
WalmartSamsungOracleVMwareUS BankVerizon
WHAT AN EMPTY PIPELINE COSTS°

What an empty pipeline really costs a life sciences business

Every week without qualified lab conversations is a week your best reps burn on the wrong accounts — and a week a competitor wins the budget you wanted.

  • Your best selling hours spent on researchers pulling a datasheet they were never going to fund
  • Quotes you turn around fast and never hear back on
  • “Interested” contacts with no funded budget and no purchasing authority — dead meetings, not deals
  • A pipeline that dries up the moment outbound stops and referrals slow
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WHAT YOU GET°

Qualified conversations, not names on a list

Lab-fluent SDRs

Our reps know the work — instruments, reagents, consumables, lab software, the difference between a researcher pricing a line item and a lab with a funded budget. No script-readers running a generic dialing play.

Access to the budget owner, past the gatekeepers

We get past the gatekeepers to the lab directors and R&D leaders who actually own the budget — not a researcher gathering quotes for a paper. You stay focused on quoting and winning the order.

Operates like in-house, not an agency

Your SDRs run your product line, your qualification standard, your CRM. By the time a meeting reaches your team, it doesn’t feel like an agency hand-off — it feels like internal pipeline. You run the science.

OUR CAPABILITIES°

Six capabilities. One outbound engine.

No fabricated case studies. Just the life sciences lead generation services we run for clients every week.

Qualified Appointment Setting →

Ready-to-engage meetings with verified buyers — briefed, exclusive, on your calendar.

Lead Generation Services →

Outbound that owns the top of the funnel — list build, multi-channel cadence, clean hand-off.

Lead Qualification →

Three-point standard: verified need, budget authority, active timeline. Or it doesn’t pass.

Rapid Inbound Lead Response →

Speed-to-lead under five minutes on inbound forms. Most agencies miss this entirely.

Outsourced SDR Services →

Dedicated reps trained on your category. Operate like in-house, not an agency.

Lead Nurturing →

Multi-touch sequences that keep long-cycle prospects warm until they’re sales-ready.

WE BRING THE CONVERSATIONS°

Why teams trust Launch for life sciences leads

We know how hard it is to carry a real instrument line and still spend the week fielding researchers pricing a single item — and how fast a quarter slips when the labs with a funded budget never pick up. It’s the discipline behind every life sciences lead generation campaign we run: empathy for the grind, and the track record to end it.

Launch helps us filter and qualify our leads. We didn’t want to build a call center in-house — we’d rather outsource to someone who already has that set up. They’ve helped us focus on more qualified, closeable deals.

ROGER SHUMWAY

VP · Celtic Bank

When a lead comes in through our website, Launch follows up within five minutes — versus the two to five days it was taking us internally. Quarter over quarter, our qualified leads and opportunities have increased.

SHAWN DICKERSON

Director of Marketing · Corda Technologies

Launch goes out and contacts people who need our services but aren’t looking for it. They get foot in the door with decision makers at the companies you’re trying to get in with. They make it easy and they’re flexible to fit within our existing sales structure.

DAVE BASCOM

Founder/CEO · SEO.com

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THE TRACK RECORD°

The track record behind our life sciences lead generation

152K+

Qualified appointments delivered

52K+

Sales opportunities created

$5B+

Pipeline revenue influenced

16+

Years scaling B2B sales teams

HOW IT WORKS°

Three steps to a full calendar

No long onboarding, no fog — three steps and your calendar starts filling.

01

Book a demo

Tell us your model — instrument maker, reagents supplier, lab software, CRO — and the labs you want to win.

02

We build & scope

We build the target list, train SDRs on your product line and qualification standard, and integrate your CRM.

03

Dialing starts week one

Qualified lab conversations hit your calendar. You quote and close.

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WHO WE SELL FOR°

Our expertise across life sciences

We’ve run life sciences lead generation campaigns across the seller models, buyer industries, and product lines below. Your account team brings the playbook for yours.

SELLER MODELS
Instrument & Equipment Makers
Reagents & Consumables Suppliers
Lab Software & Informatics
Contract Research Orgs (CROs)
Contract Manufacturing (CDMOs)
Lab Testing & Analytical Services
Distributors & Channel Partners
Diagnostics & Assay Developers
BUYER INDUSTRIES
Pharma & Drug Discovery
Biotech & Cell/Gene Therapy
Academic & Research Institutions
Clinical & Diagnostics Labs
Medical Device & Diagnostics
Food, Ag & Environmental Labs
Chemicals & Materials Science
Government & National Labs
PRODUCT LINES
Analytical Instruments
Reagents & Assay Kits
Lab Consumables & Plasticware
LIMS & Lab Informatics
Sample Management & Biobanking
Lab Automation & Robotics
Cell Culture & Bioprocess
Testing, Calibration & Service Contracts
THE FULL PICTURE°

Life sciences lead generation, built for how labs actually buy

At Launch Leads, we know you’re the kind of life sciences company who’s built a real line — instruments, reagents, consumables, the science and support to stand behind it. What you need now is labs ready to fund a purchase.

The problem is that reaching labs with a funded budget is hard: most inbound is researchers pricing a single item or pulling datasheets for a paper, and the ones with real money are buried behind procurement gatekeepers — every hour on the wrong ones is an hour you’re not quoting. It shouldn’t take standing up an outbound team you don’t want to run just to keep the pipeline full. We get it — we’ve spent 16+ years building outbound engines for B2B sales teams and delivered 152,000+ qualified appointments doing it.

That’s why our life sciences lead generation engine puts lab-fluent SDRs on the phones, screening for verified need, budget authority, and an active buying timeline before anything reaches your calendar. Here’s how it works: book a demo, we build and scope the campaign, and dialing starts week one. Done right, life sciences lead generation isn’t a list of names — it’s a calendar of lab and research leaders ready to buy. Book your free assessment — so you can stop fielding datasheet-shoppers and start quoting orders.

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FREQUENTLY ASKED QUESTIONS°

Common concerns, answered

“Aren’t these just grant-hunting researchers?”

Every lead clears the three-point standard — verified need, budget authority, and an active buying timeline. Researchers pulling a datasheet don’t make the calendar.

“Will the SDRs understand the science, not just part numbers?”

They’re lab-fluent and run your product line — instruments, reagents, consumables, lab software — so the conversation opens on the application, not a line-item price.

“How is this different from a lead database?”

A database gives you names. Our life sciences lead generation delivers booked conversations with lab and research leaders who’ve confirmed a real need and the authority to move it forward.

“How fast do appointments start?”

Outreach starts week one — the list and messaging are built during onboarding, so day one is dialing day.

More answers

How quickly does outreach start producing appointments?

Outreach starts in week one. List build, messaging, and account research finish during onboarding, so day one of the engagement is dialing day — we don’t ramp by quarter. Lab buying cycles can run long, but reaching the right budget owner doesn’t; first qualified appointments typically land in the first weeks, with steady cadence building from there. You see meetings on the calendar before most agencies have finished their kickoff deck.

What does "qualified" mean in your model?

Three-point standard, and all three must be met. Verified need — a funded purchase the buyer has actually named (a new instrument, a reagent contract, a lab software rollout), not idle datasheet curiosity. Budget authority — a lab director, VP of R&D, or purchasing lead who owns the number, not a researcher gathering quotes. Active timeline — a live buying decision with a date attached. Anything short of all three doesn’t make your calendar. Most agencies count any form-fill with a pulse as a “lead.” We don’t.

Do you understand the life sciences business?

Yes — our reps work your product line, not a generic script. Instruments, reagents and consumables, lab software and informatics, testing and service contracts; the difference between a single-item quote and a funded purchase; the buying signals that mean a budget is real. We tune the messaging and qualification standard to what you actually sell — not a generic “we sell lab products” pitch a lab director tunes out.

What if the buyer only wants to price a single item?

We screen for it before you ever dial. A researcher pricing one reagent kit isn’t a life sciences meeting — it’s a disqualification. We qualify on purchase scope, budget ownership, and timeline, so your team only talks to labs with a funded budget — not a datasheet-shopper comparing part numbers across five vendors.

What size life sciences companies do you work with?

Mid-market suppliers and instrument makers through national brands and CROs. The common thread isn’t headcount, it’s a selling motion: you need reps or AEs who can run a lab scoping conversation and win an order once qualified meetings hit the calendar. If you’re earlier-stage without that in place, we’ll tell you upfront.

What does onboarding look like, and how do we align on messaging?

Onboarding runs five to ten business days from kickoff. We use that window to build the target account list, map your product line and industry focus, train SDRs on your offer, and integrate with your CRM. Most of it compresses into two or three short working sessions, so your time stays minimal. Messaging gets iterated weekly through the first month off real call data — what’s landing, what isn’t. The point is to sound like your team, not another agency reading a script.

Can you target by industry, lab type, or install base?

Yes, and targeting goes deeper than industry alone. We layer buyer industry, lab budget and headcount, purchase size, current install base and vendor, research focus, geography, and the funding signals that mean a purchase is live. The output is a tight account list that fits what you sell — not a generic company pull from a list vendor. Sloppy targeting is the single biggest reason outbound campaigns underperform. We fix it before week one.

How is pricing structured?

Monthly retainer, scoped to your target volume, deal complexity, and the industries you want to hit. Enterprise-lab targets and long buying cycles cost more to engage; straightforward mid-market plays cost less. We don’t publish a rate card because every life sciences company’s line and buyer looks different, and a flat price would either overcharge half our clients or undercharge the other half. Book the assessment and you’ll get a written scope and quote within 30 minutes of the call.

GET STARTED°

Ready to turn your life sciences lead generation into booked conversations?

Get a written scope and quote in 30 minutes. No pressure, no slide deck — just a working session on your pipeline.

Prefer to talk?
Call us at 1-877-466-0111
Or email [email protected]

Request your free assessment

Tell us about your product line and the labs you want to win. We’ll come back with a build plan and a written scope for your life sciences lead generation.

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