Software development lead generation that fills your bench with qualified, ready-to-build clients.

Outreach starts in week one. List build, messaging, and account research finish during onboarding, so day one of the engagement is dialing day — we don’t ramp by quarter. First qualified appointments typically land within the first week, with steady weekly cadence by week three. Your team sees meetings on the calendar before most agencies have finished their kickoff deck.

Three-point standard, and all three must be met. Verified pain — the buyer has named a specific build, modernization, or capacity problem, not just mild curiosity. Decision authority — they can sign for it, or they’re one of two people who can. Active timeline — they’re evaluating in the next 90 days, not “someday next year.” Anything short of all three doesn’t reach your calendar. Most agencies count anything with a pulse as a “lead.” We don’t.

Technical buyers screen generic outreach out in seconds, so our reps don’t run generic outreach. They open with your specific stack depth, relevant domain work, and a credible point of view on the trade-off the buyer actually cares about — build vs. buy, staff-aug vs. fixed-bid, nearshore vs. onshore. The goal isn’t to pitch; it’s to sound like someone worth a 20-minute architecture conversation. That’s what gets a senior engineer to take the meeting.

We sequence engagement by stakeholder. The technical sponsor — a CTO, VP of engineering, or product lead — enters first to validate fit and approach. Procurement, security, and finance enter later, at the contract and compliance stage. Our SDRs stay involved through the nurture phase so the hand-off to your team doesn’t reset the conversation. A six-month evaluation can’t survive being thrown over a wall at month two; our model is built so it doesn’t have to.

Mid-market through enterprise — most clients run between roughly $5M and $250M in services revenue. The common thread isn’t headcount, it’s sales infrastructure: you need a principal or account team able to run scoping calls and close engagements once qualified meetings hit the calendar. If you’re earlier-stage without that motion in place, we’ll tell you upfront.

Onboarding runs five to ten business days from kickoff. We use that window to build the target account list, finalize your messaging, train SDRs on your stack, delivery model, and proof points, and integrate with your CRM. Most kickoff work compresses into two or three short working sessions — your time stays minimal. Messaging gets iterated weekly through the first month based on real call data — what’s landing, what isn’t, where to adjust. The point is to sound like your team, not like another agency reading from a deck.

Yes, and segmentation goes deeper than industry code alone. We layer target industry, tech stack and platform signals, company size and funding stage, hiring signals (open engineering roles often mean a build decision), recent product launches, and buying-committee structure. The output is a tight account list of 200–800 companies that actually fit your offer — not a generic pull from a list vendor. Sloppy targeting is the single biggest reason outbound campaigns underperform. We fix it before week one.

Monthly retainer, scoped to your target market, account complexity, and engagement cycle length. Enterprise technical buyers and longer evaluations cost more to engage; smaller mid-market plays cost less. We don’t publish a rate card because each shop’s stack, offer, and target market looks different, and a flat price would either overcharge half our clients or undercharge the other half. Book the assessment and you’ll get a written scope and quote within 30 minutes of the call.