Transparent, flexible software development lead generation pricing.
Monthly retainer model — custom to your target market, stack focus, deal targets, and ramp goals. Everything you need for a predictable pipeline of funded builds, no template package.
Four factors determine your scope.
Every software development engagement is scoped to your shop. The four factors below shape both the team we assemble and the price.
Target market complexity
Horizontal vs. vertical focus, regulated buyers (fintech, healthcare, government security review), buyer seniority (VP Engineering vs. engineering manager), and enterprise vs. mid-market mix. Tighter targets and senior technical buyers cost more to engage.
Account complexity
Buying-committee structure and how hard the account is to reach — CTOs, VPs of Engineering, and procurement/security gatekeepers all sit on the decision. Multi-stakeholder accounts and accelerated ramps require more dial hours and SDR coverage.
Engagement cycle length
Long build-decision cycles mean more multi-touch nurturing. Account enrichment with tech-stack signals, hiring signals (open engineering roles), funding stage, and recent product launches. Deeper research lifts conversion but adds upfront effort.
Volume
Monthly appointment target, ramp speed, and the size of the target account list (200–800 companies). Higher volume across phone, email, and LinkedIn means more SDR coverage — and higher pipeline velocity.
Every software development engagement includes:
No à la carte add-ons. The full engine is in scope from week one.
- Dedicated SDR team trained on your stack and engagement model with custom scripts in your brand voice
- Transparent reporting — activity, qualification context, and pipeline visibility
- Regular partnership meetings reviewing KPIs and adjusting messaging weekly during ramp
- Multi-channel execution prioritized to your target industries, stacks, and buyer segments
- High-fidelity account data aligned to your ICP — tech-stack signals, funding stage, hiring signals
One definition of qualified. All three.
Every appointment we put on your AE’s calendar meets a three-point standard before it lands.
- Verified pain — the buyer has named a specific build, capacity, or delivery problem
- Decision authority — they can sign for the contract, or they’re one of two people who can
- Active timeline — they have a funded build starting in the next 90 days, not exploring options indefinitely
Anything short of all three doesn’t make your AE’s calendar. Most agencies count anything with a pulse as a “lead.” We don’t.
Four questions about how we scope and bill.
Do you publish prices?
No. Every software development program is custom to your target market, stack focus, account targets, and KPIs. We don’t publish a rate card because a flat price would either overcharge half our clients or undercharge the other half. Book the assessment and you’ll get a written scope and quote within 30 minutes.
How soon can we start?
Immediately after agreement execution. Onboarding runs 5-10 business days, and outreach starts in week one.
Is there a cancellation policy?
Yes — cancellation terms are outlined in your agreement.
How do you ensure ROI?
We set shared KPIs upfront, provide transparent reporting, and optimize messaging continuously based on real call data. ROI for outbound is dictated by what the close side does with the appointments we deliver — we own everything up to the calendar.
30-minute call. Written scope and quote.
We’ll review your target market, stack focus, and ideal accounts — then walk you out with a written scope and quote before the call ends. No deck. No template.