Let Launch Leads deliver qualified appointments with companies actively evaluating supply chain solutions. Connect with VPs of Supply Chain, Directors of Procurement, and Logistics Managers who need what you offer.
LEAD GENERATION COMPANIES
Qualified Appointments Built for Supply Chain Solutions
The supply chain sales cycle is uniquely challenging. Procurement teams request capabilities statements, then disappear into 90-day evaluation cycles. Supply chain directors express interest after major disruptions, then revert to existing vendors once the crisis passes. Companies engage during budget planning season, then go silent until next fiscal year. Most lead generation treats supply chain like any B2B service, but securing new clients requires understanding the difference between a company casually exploring alternatives versus one experiencing genuine operational pain—inventory stockouts costing revenue, carrier performance failures disrupting deliveries, or visibility gaps creating cash flow problems that demand immediate solutions. Launch Leads specializes in identifying companies with active supply chain challenges: businesses scaling beyond their current WMS capabilities, manufacturers struggling with supplier reliability, or distributors whose logistics costs are eroding margins faster than revenue grows.
Types of Qualified Appointments We Deliver
We target companies across diverse sectors who match your solution’s capabilities, implementation complexity, and customer profile. Whether you provide warehouse management systems, transportation management platforms, procurement software, inventory optimization tools, or supply chain consulting, we identify prospects whose operational challenges align with what you actually solve.
- Third-Party Logistics (3PL) and Warehousing experiencing capacity constraints, labor management challenges, or clients demanding real-time inventory visibility
- Manufacturing and Production struggling with supplier lead time variability, raw material stockouts, or production scheduling disruptions from supply uncertainty
- E-commerce and Omnichannel Retail facing fulfillment speed expectations, inventory allocation complexity across channels, or reverse logistics volume growth
- Distribution and Wholesale dealing with warehouse space optimization, pick-pack-ship efficiency, or transportation cost management across expanding networks
- Food and Beverage requiring temperature-controlled logistics, lot traceability for recalls, and compliance with food safety regulations like FSMA
- Automotive and Industrial managing complex multi-tier supplier networks, just-in-time delivery requirements, and aftermarket parts distribution challenges
Reporting & Transparency
You’ll have real-time access to every prospect we contact, every conversation we have, and every qualification criterion we verify. Our reporting dashboard shows detailed opportunity information including current technology stack, specific operational challenges they’ve identified, project urgency drivers, and verified decision-making authority. Track appointment show rates, conversion to opportunities, and total contract value generated from our pipeline.
Integration options include:
- Direct CRM integration (Salesforce, HubSpot, Pipedrive, Microsoft Dynamics)
- Automated data sync with your existing sales workflow and pipeline reporting
- Custom reporting aligned to your internal KPIs and sales stage definitions
- Weekly strategy calls to optimize targeting, messaging, and qualification criteria
- Real-time Slack or email notifications for high-priority opportunities requiring immediate response
- CSV export functionality for sales forecasting, territory analysis, and pipeline planning
Why Supply Chain Companies Choose Launch Leads
Solution-Specific Qualification
We understand the difference between a company needing basic shipment tracking versus one requiring complex multi-echelon inventory optimization, advanced warehouse automation, or end-to-end supply chain visibility platforms. You only speak with prospects whose operational requirements and technical complexity match your solution’s actual capabilities—no more discovery calls with companies whose needs are too basic or too advanced for what you deliver.
Budget and Timeline Alignment
We qualify prospects on project scope, implementation timeline expectations, and budget authority before they reach your sales team. No more wasting time with procurement analysts gathering vendor information for someday-maybe projects when you need companies with approved budgets and Q1 go-live commitments.
Pain Point and Urgency Verification
We identify prospects experiencing active operational failures—carrier performance issues costing revenue, inventory inaccuracy creating stockouts, warehouse inefficiency limiting growth capacity, or supplier visibility gaps causing production delays. You speak with decision-makers who have genuine urgency to implement solutions because their current situation is creating measurable business impact.
How We Generate Supply Chain Appointments
1) Deep-Dive Solution Mapping
- Analyze your platform capabilities, industry specializations, and ideal customer profile based on deal size
- Identify target company characteristics including supply chain complexity, operational scale, and technology maturity
- Define qualification criteria covering pain points, project drivers, budget parameters, and implementation readiness
2) Targeted Prospect Identification
- Custom list building focused on companies showing supply chain performance gaps or growth-driven capacity constraints
- Verification of operational metrics, technology stack limitations, and decision-maker accessibility within supply chain organizations
- Industry and vertical prioritization based on your solution’s proven implementation success and customer references
3) Multi-Channel Prospect Engagement
Strategic outreach to VPs of Supply Chain, Directors of Logistics, Procurement Managers, and Operations Directors via phone, email, and LinkedIn
Problem-focused messaging addressing current operational challenges like cost pressures, service level failures, or visibility limitations
Qualification conversations to verify project timeline, budget authority, technical requirements, and genuine evaluation readiness
4) Qualified Appointment Delivery
- Scheduled meetings with prospects who’ve confirmed operational pain points, budget availability, and decision-making authority
- Comprehensive briefings including current system limitations, specific capability gaps, and business case drivers for change
- Direct calendar placement with your sales team for seamless discovery conversations and needs assessment discussions
What You Get With Launch Leads' Supply Chain Lead Generation Service
Complexity-Matched Targeting
We only deliver prospects whose operational scale, supply chain complexity, and technical requirements align with your solution’s capabilities and customer sweet spot. No time wasted on small distributors needing basic tracking when you provide enterprise multi-warehouse optimization platforms, or vice versa.
Decision-Maker Access
Direct conversations with VPs of Supply Chain, Directors of Operations, and Procurement leaders who control vendor selection and budget allocation—not logistics coordinators gathering quotes or warehouse managers with no authority to approve software investments. We navigate complex supply chain organizations to reach actual decision-makers.
Project Urgency Timing
We identify prospects experiencing active operational failures—service level misses costing customers, inventory problems limiting sales, or cost overruns destroying margins—not companies passively collecting vendor brochures for future consideration. Real business impact means faster sales cycles and higher close rates.
Common Questions
How quickly will I start receiving appointments?
Most supply chain solution providers begin receiving qualified appointments within 30 days of onboarding. The first two weeks involve in-depth conversations to understand your platform capabilities, ideal customer profile, and competitive positioning within specific supply chain segments. Week three begins targeted outreach, and week four typically delivers your first scheduled appointments with qualified prospects who match your solution parameters.
What makes these appointments different from trade show leads?
Trade show leads provide contact information from brief booth conversations—we deliver qualified appointments with decision-makers who’ve confirmed specific operational challenges, discussed project timelines, and expressed genuine interest in evaluating your solution. Every prospect we schedule has been vetted against your qualification criteria before reaching your calendar. They’re exclusive appointments, not shared leads distributed to multiple vendors.
How do you ensure appointment quality?
We apply rigorous qualification criteria before prospects reach your sales team. We verify decision-making authority within supply chain organizations, confirm current operational pain points creating urgency for change, validate that project timelines and budget expectations align with your sales cycle, and ensure their technical requirements match your solution’s capabilities. Prospects who don’t meet these qualification standards never reach your calendar—you only invest time with genuinely qualified opportunities.
Can I cancel anytime?
Yes. We operate on month-to-month agreements with no long-term contracts. We believe in earning your business every month through consistent delivery of qualified appointments and measurable pipeline contribution. If you need to pause or cancel, we require 30 days written notice.
Do you understand supply chain technology and operations?
Absolutely. We understand the difference between WMS and TMS platforms, why inventory accuracy matters for order fulfillment performance, how carrier management impacts shipping costs, and what drives procurement decisions in complex supply chain organizations. We’ve worked with providers across warehouse automation, transportation optimization, inventory planning, procurement software, and supply chain visibility platforms. We know that a high-velocity e-commerce fulfillment operation has completely different requirements than a low-turnover industrial distributor—and we qualify prospects accordingly using operationally-specific criteria.
What kind of support do I get?
You’ll have a dedicated account manager who understands supply chain sales cycles and enterprise buying processes. This includes weekly strategy calls to optimize messaging and targeting based on appointment feedback, real-time dashboard access showing all prospect activity and qualification details, and direct communication channels for urgent opportunities or market intelligence. We become an extension of your sales development team, adapting our approach as we learn what converts best in your specific market segment.
Book A 30-Day Assessment
We’ll analyze your solution’s capabilities, ideal customer profile, and competitive positioning — identify high-probability prospects in your target markets experiencing genuine supply chain challenges — and map out a systematic approach to fill your pipeline with qualified opportunities that match your deal parameters. Supported by over $5 billion in revenue generated, 152,000+ appointments set across multiple industries, and proven expertise in complex B2B technology sales.
