Lead Generation Services

B2B lead generation is a thought-out process of identifying ideal customers, collecting contact information, and attracting potential customers to buy your product or service. Any technique that grows interest in your company’s product or service could be considered B2B lead generation, although many options are available in the B2B sales market.

Selling to B2B industries requires multiple avenues for attracting prospective leads and transforming them into long-term consumers. Some proven formulas include online advertising, cold emails, cold calling, SEO, PPC, paid search, social media, and digital marketing. However, these lead generation channels are only a few examples of the hundreds of techniques businesses will use to attract potential customers.

No matter which B2B sales campaign techniques companies employ, each helps fill the sales pipeline by targeting the ideal businesses they want to work with within their service industry. Although B2B lead generation seems straightforward, multiple factors can impact whether a lead generation campaign will provide the momentum companies need to bypass the competition.

DIY lead generation is one sales area companies try to handle on their own before realizing it places a massive drain on their team. While in-house lead generation and appointment setting is always an option, it is probably the wrong decision for a company looking to succeed financially.

The cost of DIY lead generation vs. outsourcing companies proves that B2B lead generation is best left to the experts. Not only will employee salaries and the cost of the necessary tools outweigh their worth, but it can drain your sales teams’ time and energy, as well.

Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate. Outsourcing your B2B lead generation efforts to the right provider will ensure your business has higher success ratings like these. Why not save yourself the time, cost, and headache of B2B lead generation and employ the services of a company that specializes in the art of attracting B2B sales leads? Launch Leads will fill your pipeline with B2B sales leads at a price that pays for itself over time.  

Our customized lead generation campaigns maximize your sales efforts by uncovering opportunities using a multi-channel approach. Outsourcing your sales efforts is the solution you need when your businesses can’t spare their workforce or focus. Let our B2B lead generation company agency find prospective clients that match your criteria so that you can focus on what you do best—your business.

Without leads, you have no customers. With no customers, you will have no revenue and, eventually, no business. B2B lead generation offers the techniques and strategies you need to generate growth every quarter. Implementing proven B2B lead generation strategies will ensure that you receive the interest in your product or service that you deserve. As our B2B lead generation company fills your appointment list with interested decision makers, your business will already have a pipeline full of clients ready to purchase your services. 

Working with lead generation service is the best way to increase sales. An added benefit of partnering with experts is efficiency and profit. You will have time to focus on clients who generate the most revenue, implement relationship-building activities, and upsell your latest products, which will also indirectly improve your profits.

You can count on a B2B lead generation company to help you consistently outperform your competitors, thanks to years of experience creating winning strategies for our clients. Working with us, you can apply methodical and hyper-targeted solutions that keep performance high and your business growing.

Some of our B2B lead generation solutions include:

– Appointment-Setting Services

B2B appointment setting service involves contacting prospective leads through multiple channels, like phone, email, social, and web. Our finely-tuned processes consistently deliver qualified sales opportunities to closers so they won’t waste their valuable time, energy, and resources. Once we set an appointment, we will transition the lead to your sales team. But our work doesn’t stop there. After the appointment, we will meet with you to measure the ROI and determine the lead’s quality, perfecting our process.

– Content Marketing

One of the best ways to establish yourself as a leader in your market is by creating assets for your customers that they can download directly from your website. Different options used by Launch Leads include white papers, how-to guides, case studies, checklists, spreadsheets, videos, and worksheets. Launch will then send targeted content through proven nurture campaigns to ensure leads have your company at the top of their minds.

– Fast Lead Response Times

Launch Leads’ B2B lead gen agency ensures that your qualified prospects receive immediate attention with rapid responses and lead follow-ups. This gives your company a better chance of converting leads into long-term clients.

– Trade Show Lead Generation

Launch Lead’s trade show marketing solutions provide you with increased opportunities to show your product’s effectiveness. A successful trade show strategy includes adequate preparation and consistent follow-up. These lead-generation efforts will allow your company to maximize its efforts before, during, and after the event.

– Dead Lead Revival

Launch Leads focuses on retargeting leads through a Dead Leads Revival service. Rather than accepting rejection, Launch Leads focuses on re-engaging your exhausted prospects. Our team will use multi-channel touchpoints to place dead leads back where they belong—your sales funnel.

Uncovering new sales opportunities using B2B lead generation can transform how your company handles sales. While many companies overextend themselves trying to run a DIY lead generation campaign, you can yield more success by outsourcing your efforts.

B2B services maximize your sales strategy’s power by outsourcing your efforts into the experienced hands of lead specialists.

Since most prospective leads aren’t ready to roll the dice when you first make contact, the time it takes to generate interest can drain your business’s resources. There is an art to B2B sales leads that involves nurturing your leads until they are ready to buy. Outsourcing your B2B lead generation gives your prospects the time and attention they need to know your product. Over time, they will begin to see why your product is worthwhile.

Handing your B2B lead generation over to a lead generation company will give your sales campaigns the time and attention they need to reach their potential. Whether you run a small company or part of a large enterprise, lead generation is one of the top strategies to grow your business. 

Launch Leads is your partner for an improved B2B lead generation strategy. You can count on our experts to consistently outperform your competitors, thanks to years of experience creating winning strategies for our clients. Trust Launch Leads to customize a B2B sales strategy that uses the latest research to back up a targeted approach that fits your business model.

Some of the main questions you should ask a lead generation company before hiring them to build your list revolve around their methodologies. You should find a company that employs multiple methods to attract and qualify your leads.

Inbound marketing techniques that help you build your list are critical. You don’t want to hire a lead generation service that uses old data, or that will cause you to violate CAN-SPAM laws.

Here are a few features you should find in a quality, professional lead generation service:

• Positive reputation and reviews
• Technological resources
• Experienced staff
• Established process
• Contact lists within various industries
• Transparency with data reporting and billing practices

Once you’ve vetted out the company you wish to hire, contact a sales representative to consult with them on their practices. You will need a cost estimate, a general idea of your target audience, information about your product or service, data on where you’ve had successful sales, and tactics that have not worked well for you.

Together, you will establish the scope and strategy of your campaign. Once your hyper-targeted lead list is built, it should belong with you indefinitely. However, you should not expect to use that lead list for longer than six months due to data decay. It’s best to continue your relationship with the lead generation service so they can use their proprietary technologies to cleanse and update your lists regularly.

Lead generation helps companies in various industries gather consumer interest in a business’s products and services. Don’t confuse it with basic cold calling services, as targeted lead generation services include various methodologies rather than one stand-alone service. While it can include cold calling, it improves upon the process by implementing other processes that better target likely clients, as well.

For instance, our innovative use of sales and marketing automation helps Launch Leads deliver improved leads quickly. Our custom-built dialing platforms analyze lead-list data in real time and prioritize leads based on the time of day, the number of previous attempts, lead status, email opens, and more. Our strategies are also tested repeatedly so that you receive the most value possible. This process leads to sales appointments with interested playmakers that fit your ideal client demographic.

A few of the top lead generation services offered at Launch Leads include:

• Appointment-setting
• Rabid inbound lead response
• Hyper-targeted lead lists
• Lead nurturing
• Lead qualification
• Trade show lead generation

All in all, top-qualified lead generation companies focus on several services rather than one or two tactics to help businesses increase their B2B lead sales. A combination of these services offers the customized approach a business needs in a B2B sales campaign. Outsourcing your sales efforts using B2B lead generation will help grow your business more than you thought possible.

Lasting success often requires more than setting up shop and hoping customers find your business. Lead generation streamlines the sales process by targeting interested buyers and feeding them through a proven appointment-setting system. Without it, you could miss crucial opportunities to grow your business. Not only are our services valuable to your business, but they could also be the key to keeping your company alive.

For instance, we will set up retargeting campaigns to convert prospects that were once interested in your service. A retargeting service uses advanced proprietary software that tracks inbound and outbound calls, verifying that every effort reaches its potential audience. Recreating these sales opportunities will maximize your B2B sales opportunities, ensuring every prospective customer gets a second chance to make the right decision.

Launch Lead’s full-funnel lead generation services ensure your team has a full B2B sales pipeline throughout the year. Our experts combine these proven services with our finely tuned follow-up process so that every lead receives all the attention they deserve to make the right decision. Eventually, you will have a fully qualified appointment set with a qualified decision-maker. After setting the appointment, our team will transition the lead to your sales team. We will also measure the ROI to determine the quality of the lead and appointment.

Lead generation is a crucial part of any sales campaign. An effective sales campaign focuses on several tactics. Outsourcing your sales efforts will help grow your business more than possible. Some of the advantages include:

• Learn actionable insights
• Use a sales approach targeted to your ideal prospect
• Reach prospects
• Receive real-time reporting
• Expand your sales support team
• Increase appointments with interested leads
• Grow profits