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The Do’s and Don’ts of Trade Show Marketing

By April 10, 2020 No Comments

Is your business involved in the trade show industry? Have you considered setting up a booth next time a trade show in your industry comes to town? If you have, you probably understand that when it comes to B2B marketing, no strategy quite stands the test of time like trade shows. Not only are trade shows highly-effective, but most of your leads rank in-person events as one of the best tactics for understanding whether a product works for them or not, according to the Content Marketing Institute.

As you hop on the trade show bandwagon, it is important that you maximize your involvement. Since trade shows are a long-proven platform for reaching a variety of markets, you will need to double your efforts to get the most out of the experience. Luckily, most vendors don’t capitalize on the opportunity as much as they should. If you want to beat out your competition, there are a variety of tried-and-true methods that will put you way ahead of the rest.

Whether you are gathering leads at your first trade show appearance or a longtime veteran of the marketing platform, here are a handful of marketing techniques you could benefit from before, during, and after the event.

Planning for Trade Shows

What you do before a trade show has just as much importance as what you do during the event. If you want to capitalize on your time, you must market your involvement. Let clients and leads know you will be attending the event. Using an outreach team like Launch Leads, you can make your drive business to your booth and set-up appointments for those interested in your product.

The quality of leads you’ll meet will also reach new heights as they are already looking forward to learning more about your business. This marketing strategy will increase overall brand awareness, give you a competitive advantage, and increase productivity during the event.

Trade Show Appointment Setting

As briefly mentioned above, appointment setting is a crucial tactic for improving your trade show involvement. Launch Leads works with you identifying people already attending the trade show and those in the market. Our team will set out looking for viable leads ready to learn more. Through our appointment-setting process, we will get leads to the front door of your booth where you can take it from there.

Our goal is to get traffic to you. Then, you can do what you do best—lead, teach, and gain interest. You will better understand where each lead is in the buying process, and the client will get to see how your product benefits them. After that, we will handle the follow-up.

Trade Show Follow-Up and Lead Nurturing

Event marketers often put so much work into the execution of a live event that they forget to prioritize post-event activities. One recent study found that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up with after the show.

Thanks to your in-person meeting and the crucial information you gathered, your efforts will help make the trade show follow-up process even more efficient. After the trade show, our team will meet with you going over the details of each lead. You can tell us who need more nurturing, who is ready to buy, and more. From there, we will make sure your business stays top-of-mind. Fortunately, the human connection you developed at the trade show will legitimize your product and make closing sales easy.

Increase Trade Show Leads with Launch Leads 

Those are just a few of the best trade show practices you need to get the most out of your trade show experience. Launch Leads is here to help maximize your potential and drive traffic to your booth. Not only will we be there every step of the way, but our team has the experience and know-how to get trade show attendees into your sales pipeline. Learn more by contacting Launch Leads today. We can help you understand what trade show strategies work best for our clients and customize a solution for you.