B2B lead generation is one of the leading strategies to business growth and development. It’s the process of attracting and converting other companies into interested business prospects. Lead generation is how your business generates new business and grows into a viable company with lasting customer relationships.
B2B LEAD GENERATION?
DIY LEAD GENERATION VS. OUTSOURCED LEAD GENERATION
Handling lead generation internally involves great development and design team who are experienced enough to implement an infrastructure of lead campaigns and head-way lead strategies. Outsourced lead generation is much easier than DIY lead generation because the bulk of the process is left to experienced lead generation partners with proven developmental processes. Deciding how you want to grow your business is the key to figuring out which lead generation strategy is right for you.
DIY LEAD GENERATION
When it comes to running a DIY lead generation program there are four things every business needs to consider – tools, staff, overhead, opportunity. In our latest findings we’ve established a cost breakdown that not only shows all the necessary tools of lead generation but proves that DIY lead generation isn’t the most budget-friendly option.
DIY INTERNAL LEAD GENERATION CAMPAIGN
Tool Costs: ~$17,390 (6 months)
- Dialer/CRM $2,640 according to Salesforce CRM & Inside Sales Dialer
- Customer Service $750 according to saleschat.co
- Marketing Automation Tool and ESP $9,000 according to Marketo
- Banner Ads $600 according to Webimax
- Database $5,000 includes prospect/ email marketing
Staff Costs: ~$86,200 (6 months)
- Quality Assurance Analyst $15,000
- Lead Researcher $1,200
- Account Manager $45,000
- Business Development Rep $25,000
Overhead Costs: ~$13,300 (6 months)
- Infrastructure $7,300
- Staffing $4,500
- Utilities $1,500
TOTAL COST OF $116,890
Average Launch Leads Program Cost
LEAD GENERATION SERVICES
By partnering with Launch Leads your business will get the attention it deserves from yourself, us, and other businesses. Through a proven process, lead generating services work with you to develop a strategy that seamlessly integrates with your business’s framework. Lead generation partners continuously help you uncover new areas of opportunity that optimize your marketing strategy and maximize your business’s growth. In fact, outsourced lead generation is not only the most timely and efficient option but it’s also crucial to your business’s long-term sustainability.
CRUCIAL TO SUCCEEDING
Lead generation and sales are crucial to companies not only surviving but succeeding. Through lead generation services, you can accomplish both without draining your entire budget on the initial discovery phase. By collaborating with a lead generating company you’ll save time, money and effort. Our specialized services eliminate the need for an in-house lead generation staff by providing a team of professionals that understand B2B growth and business development.