Cybersecurity lead generation that fills your pipeline with security buyers ready to evaluate.

Outreach starts in week one. List build, messaging, and target-account research finish during onboarding, so day one of the engagement is dialing day. First qualified appointments typically land within the first week, with steady weekly cadence by week three. Your AEs see meetings on the calendar before most agencies have finished writing their kickoff deck.

Three-point standard, and all three must be met. Verified pain — the prospect has named a specific security gap, compliance requirement, or recent incident, not just expressed mild curiosity. Decision authority — they can sign for it, or they’re one of two people who can. Active timeline — they’re evaluating in the next 90 days, not “someday next year.” Anything short of all three doesn’t make your AE’s calendar. Most agencies count anything with a pulse as a “lead.” We don’t.

Yes — we routinely reach CISOs, VPs of Security, IT directors, and compliance owners, not just front-line IT. Each persona has a different trigger — the CISO cares about risk posture and board reporting, IT cares about operational load, compliance cares about audit readiness — so we tune messaging and qualification to the buyer we’re engaging, not a generic IT pitch.

We sequence engagement by stakeholder. Security and IT enter first — they scope the technical fit and validate the threat case. Compliance, finance, and legal enter later, at the procurement and terms stage. Our SDRs stay involved through the nurture phase so the handoff to your AE doesn’t reset the conversation. A 12-month security evaluation can’t survive being thrown over a wall at month four; our model is built so it doesn’t have to.

Mid-market through enterprise — most clients land between $10M and $2B in revenue, from established MSSPs and MDR providers to product vendors and security consultancies. The common thread isn’t size, it’s sales infrastructure: you need an existing AE or sales-engineering team that can run a demo and close once qualified meetings hit the calendar. If you’re earlier-stage without that motion in place, we’ll tell you upfront.

Onboarding runs five to ten business days from kickoff. We use that window to build the target-account list, finalize your messaging, train SDRs on your product, threat coverage, and competitive positioning, and integrate with your CRM. Most kickoff work compresses into two or three short working sessions — your time stays minimal. Messaging gets iterated weekly during the first month based on real call data — what’s landing, what isn’t, where to adjust. The point is to sound like your team, not like another agency reading from a deck.

Yes, and segmentation goes deeper than firmographics alone. We layer industry and regulatory exposure (HIPAA, PCI DSS, CMMC, SOC 2), company size, existing security stack and cloud platform (technographic data), recent breach or incident disclosures, compliance deadlines, and security-team maturity. The output is a tight list of 200–800 accounts that actually fit your offer — not a generic IT pull from a list vendor. Sloppy targeting is the single biggest reason outbound campaigns underperform. We fix it before week one.

Monthly retainer, scoped to your target volume, account complexity, and sales-cycle length. Enterprise security targets and longer evaluations cost more to engage; smaller mid-market plays cost less. We don’t publish a rate card because each vendor’s offer and target market looks different, and a flat price would either overcharge half our clients or undercharge the other half. Book the assessment and you’ll get a written scope and quote within 30 minutes of the call.