CAPTURE LEADS. INCREASE OPPORTUNITIES.

CAPTURE LEADS AT TRADE SHOWS.

Are you wondering how companies generate leads at trade shows? In a digital world, businesses crave products they connect with, especially with so many available options at their disposal. According to B2B research, three out of four people believe in-person events are the most effective marketing tactic available. Many of your competitors are probably clued in on the success of the trade show platform already. However, they don’t capitalize on pre and post-trade show marketing strategies to make the most out of the lead generating opportunity that the trade show provides. Don’t waste time on ineffective trade show marketing tactics— trust Launch Leads as your lead generation partner to take full advantage of upcoming trade show opportunities.

Whether you are gathering leads at your first trade show appearance or a longtime veteran of the marketing technique, lead capture at trade shows is a tried and true service proven to increase sales. Launch Leads maximizes your presence at trade shows by driving traffic to your booth to improve your chances of landing a sale. As you prepare for a trade show, our lead generating specialists will provide the experience and know-how to develop a strategy that will move trade show attendees from your lead list into your sales pipeline. Rely on our trade show lead capturing strategies to generate more business for your company. Receive a free needs assessment to learn how more about our trade show marketing services.

Our experience in B2B Trade Show Marketing includes:

  • Trade Show Appointment-Setting
  • Pre-Trade Show Lead Generation
  • Trade Show Promotion
  • Trade Show Attendance Growth
  • Trade Show Lead Capture
  • Post-Trade Show Follow-Up
TRADE SHOWS

TRADE SHOW LEAD STRATEGIES

Trade shows provide you with the potential to grow your business. However, it takes more work than simply setting up your booth and waiting for traffic to come. A successful trade show strategy includes adequate preparation and consistent follow-up. Whether it is the personal connection prospective clients receive while meeting you or your in-person efforts that prove your product’s effectiveness, trade shows are a great channel for B2B marketing. However, without Launch Leads on your side, you'll be a face in the crowd rather than standing out from your competition. Working with your business, our B2B trade show experts will generate buzz, set appointments with interested decision-makers, and drive business to your booth. Our goal in trade show lead capturing is to drive traffic to you. You can then do what you do best—lead, teach, and gain interest in your product or service.
Appointment setting services are another crucial tactic that will improve your trade show attendance. Launch Leads will work with you to identify leads who are attending the trade show or those who are considering it. Our team will then set out looking for viable leads who would be interested in learning more about your business during the event. This appointment-setting process will get prospects to your booth, where you can individualize your presentation to meet their unique needs. Along with the work we do before the show, our team will also keep up with leads long after, making sure you stay top-of-mind as they decide which businesses to work with.

TRADE SHOW LEAD GEN

TRADE SHOW PREPARATION

How you prepare for a trade show has just as much importance as to how you interact with leads during the event. If you want to maximize the potential of your trade show presence, you must market your involvement to attendees before the event. 

Launch Leads develops a pre-event strategy that notifies prospective clients and standing leads that you will be attending the event. We create buzz through various channels, including phone calls, advertisements, emails, and other proven communication avenues, and give your prospects your location so you are easy to find. Our outreach services ensure that more leads will flood to your booth, ready to learn more about your products or services. 

As an added value and for a more successful event, we will fill your trade show docket by setting appointments with leads already interested in your services. These preparation techniques will not only maximize your time during the event but improve the quality of leads you will meet. Give your trade show team the momentum they need to meet with prospects looking forward to learning more about your business. All in all, a thoroughly-devised trade show marketing strategy from Launch Leads will provide you a competitive advantage by increasing brand awareness and productivity during the event.

 

Generating Leads at Trade Shows

TRADE SHOW LEAD NURTURING

Event marketers might put so much work into the execution of a live event, but they often forget to prioritize post-event activities. Forgetting to plan for how you will capitalize on a trade show after the event can diminish its success altogether. Working with our specialists, we will formalize a post-trade show plan beforehand that ensures you follow-up with leads in a timely manner. We will also devise an information-gathering process during the event to make your trade show follow-up process even more efficient. 

Once the trade show finishes, our lead generation specialists will meet with you to go over all the details you gathered from each lead during your in-person meeting. You can tell us which leads need more nurturing, who is ready to buy, and what areas would appeal to their interests. From there, our team will create a customized strategy for each lead that ensures your business stays at the top of each prospect’s mind. The best part? The human connection you developed with potential leads at the trade show will legitimize your product and make closing sales that much easier.

“Launch gets us in with the right decision makers from a targeted list…We’ve always relied on businesses coming to us, until Launch.”

DAVE BASCOM - FOUNDER/CEO - SEO.COM
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"Launch has a reputation of accelerating and optimizing the process so it is hands off for us…they are experts at what they do."

TARA ROSANDER - OPERATIONS MANAGER - MERCADO PARTNERS
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