How you prepare for a trade show has just as much importance as to how you interact with leads during the event. If you want to maximize the potential of your trade show presence, you must market your involvement to attendees before the event.
Launch Leads develops a pre-event strategy that notifies prospective clients and standing leads that you will be attending the event. We create buzz through various channels, including phone calls, advertisements, emails, and other proven communication avenues, and give your prospects your location so you are easy to find. Our outreach services ensure that more leads will flood to your booth, ready to learn more about your products or services.
As an added value and for a more successful event, we will fill your trade show docket by setting appointments with leads already interested in your services. These preparation techniques will not only maximize your time during the event but improve the quality of leads you will meet. Give your trade show team the momentum they need to meet with prospects looking forward to learning more about your business. All in all, a thoroughly-devised trade show marketing strategy from Launch Leads will provide you a competitive advantage by increasing brand awareness and productivity during the event.
Event marketers might put so much work into the execution of a live event, but they often forget to prioritize post-event activities. Forgetting to plan for how you will capitalize on a trade show after the event can diminish its success altogether. Working with our specialists, we will formalize a post-trade show plan beforehand that ensures you follow-up with leads in a timely manner. We will also devise an information-gathering process during the event to make your trade show follow-up process even more efficient.
Once the trade show finishes, our lead generation specialists will meet with you to go over all the details you gathered from each lead during your in-person meeting. You can tell us which leads need more nurturing, who is ready to buy, and what areas would appeal to their interests. From there, our team will create a customized strategy for each lead that ensures your business stays at the top of each prospect’s mind. The best part? The human connection you developed with potential leads at the trade show will legitimize your product and make closing sales that much easier.
B2B sales take time and work. Most prospective leads aren’t ready to roll the dice when you first make contact. They usually need time to make their decision. Trade show marketing puts you in front of your ideal clients. In-person events are one of the best ways to connect with prospects and gather interest in your services.
Focusing on trade show marketing can dramatically improve your sales performance. However, proper planning is crucial for an effective trade show strategy. Do more than set up a booth and wait for customers to come, take the time to prepare for the trade show, set appointments during the show, perform using an outlined strategy, and consistently follow-up with interested prospects.
With Launch Leads on your side, you can be more than a face in the crowd. Our B2B trade show experts will generate buzz, set appointments with interested decision-makers, and drive business to your booth. Along with the work we do beforehand, our team will keep up with leads, making sure you stay top-of-mind as they make their decisions to buy.
