Appointment Setting Services
Launch Leads’ appointment setting service finds the right buyers, qualifies them on the phone, and puts booked meetings on your AEs’ calendars — with a written brief, ready to close.
152,000+
Appointments booked
$5B+
In client revenue generated
16+
Years in B2B lead generation
Trusted by B2B sales teams in 100+ industries
Your AEs Should Be Closing — Not Chasing.
The reason in-house sales teams stall on outbound is rarely talent. It’s the math.
AEs spending half their week prospecting
Your closers are paid to close. Every hour they spend cold-calling their own list is an hour the pipeline doesn’t move forward.
Pipeline that crashes mid-quarter
Outbound runs in fits and starts. One quarter the calendar is full, the next quarter the team is back to digging through old lists.
No-shows and reschedules eating live slots
A meeting booked off a form fill or a low-effort cadence shows up at half the rate of a meeting booked off a real qualification call.
Generic lead lists that don't match your ICP
The list says “fits the ICP.” The first call says otherwise. Your AE finds out three minutes in.
“
They’re not kids who are just out of school. They’re people who understand how to sell to the types of customers we deal with — people at director, VP, C-level.
Erich Flynn, CEO — Treehouse Interactive
Why companies hire us instead of building an SDR team
Every meeting is a real qualification call
We screen every appointment against fit, timing, and motivation before it lands on your AE’s calendar. If we can’t confirm all three, we don’t book it. That’s how we keep your calendar from filling up with conversations that go nowhere.
Reps who've sold to VPs and C-level
Our B2B appointment setters have spent years on the phone with directors, VPs, and C-level buyers. They know how to handle a gatekeeper, run a real qualification call, and earn a meeting from a buyer who deletes generic outreach without reading it.
Calendar handoff with full context
Every booked meeting comes with a written brief: who they are, what triggered the conversation, what they said, what they need. Your AE walks in already briefed on the prospect. No more “let me just confirm what you do” in the first five minutes of a call.
From contract signed to first appointment in 30 days
The actual schedule. Week by week — the part most appointment setting services gloss over.
1
Day 0 — Kickoff scheduled, Slack channel created
Same day as signature. The kickoff call is scheduled for the next business day. You don’t lose a week to “preparing the kickoff.”
2
Days 1–7 — Foundation Week
Discovery call. Written ICP. Objection library cataloged from your last 12 months of sales calls. Sequence templates drafted by us, reviewed by you. Prospect list scrubbed.
3
Days 8–14 — Launch
Outreach starts day 8 in deliberate small batches. Phone, email, and LinkedIn run in parallel. Replies and meetings reviewed daily by your account manager.
4
Days 15–30 — Iteration
Subject lines that worked get used; ones that didn’t get cut. Volume scales. By day 30, initial qualified appointments are on the calendar — the milestone we measure against.
5
Weeks 6–10 — Stride
The cadence produces predictable output. Forecasting tightens. Before week 6, the numbers are educated guesses. After week 6, projections you can plan against.
Everything your revenue team needs — fully managed
One partner. Six pieces. Built to plug into the team and tools you already have.
Dedicated SDR team
Named SDRs working only on your campaigns. Not pooled across multiple clients. You meet them in week one and the same team runs the program.
Multi-channel outreach
Phone, email, and LinkedIn run in parallel from day 8. A coordinated cadence outperforms any single channel by 3–5x on response rates. Phone is core, not an afterthought.
Pre-qualified meeting handoff
Every booked meeting arrives with a written brief: prospect name, role, trigger event, conversation summary, objections raised, and the outcome the prospect said they were trying to achieve.
CRM integration & data sync
Salesforce and HubSpot write-back. Every appointment lands as a new opportunity record, pre-populated with the qualification data your sellers need. Other CRMs handled case-by-case.
Intent + enrichment stack
6sense and Bombora for account-level intent signals. ZoomInfo and Apollo for firmographic and contact-level enrichment. Multi-source by design — single-source providers typically miss 40–60% of available prospect information.
Humans in front of your prospect, AI behind us
The phone call, email, and LinkedIn message a buyer receives from us is from a real person. We use AI for research synthesis, list building, and pattern detection in our own historical data — not in front of buyers.
The appointment setting partner your revenue team needs
What you’re actually buying — without a rate card.
How we're different from a generic vendor
- Named, dedicated SDRs — not a pool
- Phone-first multi-channel cadence
- Three-point qualification: fit, timing, motivation
- CRM write-back as opportunity records, not raw leads
- Weekly review + monthly QBR cadence
- Shared Slack channel with your team from day 0
What’s included
In every engagement
- Discovery call + written ICP
- Objection library from your last 12 months of sales calls
- Sequence templates: phone, email, LinkedIn
- Prospect list, scrubbed
- Multi-source data enrichment (ZoomInfo + Apollo)
- Reporting dashboard: show rate, qualification accuracy, channel performance
Pricing is scoped to the engagement. We’ll walk you through what a program looks like for your business and give you a clear cost-per-meeting estimate before you commit.
Numbers that matter to your revenue team
Six engagement-level outcomes — every one published with the named client or verified Clutch reviewer.
2–3 days
to work an entire trade-show list
Treehouse Interactive
10–12
real prospects from one trade-show list
Treehouse Interactive
5 minutes
inbound web-lead response, down from 2–5 days
Corda Technologies
$1M
in pipeline within 4 months
IT services client (Verified Clutch review, Aug 2024)
18–20%
lead-to-demo conversion
Solar sales & marketing client (Louis Owens, Clutch, Aug 2022)
152,000+
appointments booked across all engagements
Launch Leads, all-time
How a marketing-automation SaaS turned a trade-show list into a closed deal in under a week
Client
Treehouse Interactive — SaaS, marketing automation and channel sales tools
Challenge
Treehouse came back from a major trade show with a bucket of leads that would go cold within two days. Their sales team didn’t have the bandwidth to call through the entire list while it was still warm.
What we did
Took over the trade-show list and worked it in 2–3 days. Qualified the list against Treehouse’s ICP. Handed back the prospects who were real opportunities — with context and a written brief on each.
Result
10–12 real prospects surfaced inside 72 hours. One deal closed before the show ended — more than paying for the engagement.
2–3 days
entire trade-show list worked
10–12
real prospects surfaced
1 deal
closed before the show ended
“One deal from that show more than paid for our investment in Launch.”
Erich Flynn, CEO — Treehouse Interactive
What "Qualified" Actually Means Here
We have a strict definition. Your sales team’s time is too valuable for anything less.
A Qualified Appointment IS:
- A real conversation with a decision-maker or key influencer
- A confirmed need that matches your solution
- A prospect with budget authority or a clear path to it
- Active timing — they’re dealing with this now, not someday
- A booked meeting with context: who they are, what they need, why they’re talking to you
This is NOT a Qualified Appointment:
- A name on a list with no contact made
- An email open or a website visit
- Someone who “might be interested” with no conversation to back it up
- A gatekeeper conversation with no access to the decision-maker
- A meeting booked with no qualification — you find out they don’t fit on the call
- A contact who agreed to “learn more” but has no budget, no timeline, and no problem
If there’s no conversation, it’s not a meeting worth taking.
“
We needed to find somebody to work with that could tee up sales leads for our high-powered sales team. They really have become an extension of our team.
Lonnie Mayne, VP of Sales & Marketing — Mindshare
Questions buyers ask before signing
How is this different from hiring an in-house SDR?
An in-house SDR takes months to ramp, costs six figures all-in once you load salary, tools, and management, and tends to churn before the second year. Our B2B appointment setters can be running outbound on your behalf inside 30 days. No hiring cycle, no ramp tax, and no turnover risk hitting your pipeline mid-quarter.
Title
Three things have to be true before a meeting touches your AE’s calendar: fit (they match your ICP), timing (the problem is real for them right now), and motivation (something has made it a priority — funding, leadership change, contract renewal, internal mandate). If we can’t confirm all three on the qualification call, we don’t book the meeting.
What do appointment setting services cost?
Pricing is scoped to the engagement — target market, monthly meeting volume, and channels included. We don’t publish a rate card because the right structure varies by company. We’ll walk you through what a program looks like for your business and give you a clear cost-per-meeting estimate before you commit.
How fast can we start booking meetings?
30 days from kickoff to first booked meetings is typical. Days 1–7 is ICP definition, list build, and message development. Days 8–14 is launch in small batches. Days 15–30 is iteration and scale. Initial qualified appointments are on the calendar by day 30.
Do you guarantee a number of appointments?
We guarantee the standard of what we call a qualified appointment — fit, timing, motivation, with a written brief. We don’t guarantee a fixed monthly number, because realistic volume depends on your market, deal size, and ICP. What we will do is share benchmarks from comparable engagements before you sign.
See the kind of meetings we'd book for you
In a 15-minute call, we’ll walk you through what an appointment setting program would look like for your market — the ICP, the target list size, the qualification standard, and the realistic monthly meeting count. No pitch deck. No pressure. Just specifics.
“One deal from that show more than paid for our investment in Launch.”
Erich Flynn, CEO — Treehouse Interactive
Or call us at (877) 466-0111